What You'll Do

We're seeking an experienced conversion optimization product manager who can both strategize and implement optimization initiatives across our direct-to-consumer website experiences. This role combines analytics and testing methodologies with hands-on technical implementation to drive revenue growth, improve conversion rates and enhance the customer experience. You’ll bring curiosity, creativity, analytical thinking and technical expertise to help drive product optimization.

Key Responsibilities

Strategic

Analyze user behavior and develop hypotheses based on quantitative and qualitative data.
Work with other web product managers to develop and maintain testing roadmaps
Provide strategic recommendations based on results

Technical

Implement A/B tests and multi variate experiments using our experimentation platform
Write and modify basic HTML, CSS, and JavaScript to create test variations
Configure and test implementations across different browsers and devices
Set up and validate proper tracking in accordance with measurement plans

Experiment Management

Help maintain detailed documentation of all experiments, including hypotheses, implementations, and outcomes
Write comprehensive experiment summaries including key learnings and next steps
Coordinate with product manager on experiment prioritization and scheduling
Maintain testing protocols and best practices documentation

Who You Are

5+ years of experience in conversion optimization, web experimentation, eCommerce or related discipline
Experience implementing and managing A/B tests within an experimentation platform (Optimzely, Adobe Test & Target, A/B Tasty, Kameleoon, etc.)
Demonstrated ability to write basic html/css/js
Understanding of statistical significance and testing methodologies
Strong analytical and problem-solving abilities
Experience with web analytics tools (Google Analytics, Adobe Analytics, Fullstory, Content Square, etc.)
Attention to detail and quality assurance
Strong communication skills
Excellent data visualization and presentation abilities

Preferred Experience

Experience in financial services with retirement-focused products (IRAs, 401(k) rollovers, annuities).
Experience working with direct to consumer and direct response marketing campaigns.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$100800 - $158100 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Additional Information

Work Environments

This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, or Charlotte, NC). You’ll work with your leader to figure out which option may align best based on several factors.

Work Authorization/Sponsorship

At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role. (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.)

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

8/8/2025

Most Recently Posted Date

8/8/2025

LinkedIn Remote Hashtag

#LI-Remote

Qualifications

5+ years of experience in conversion optimization, web experimentation, eCommerce or related discipline
Experience implementing and managing A/B tests within an experimentation platform (Optimzely, Adobe Test & Target, A/B Tasty, Kameleoon, etc.)
Demonstrated ability to write basic html/css/js
Understanding of statistical significance and testing methodologies
Strong analytical and problem-solving abilities
Experience with web analytics tools (Google Analytics, Adobe Analytics, Fullstory, Content Square, etc.)
Attention to detail and quality assurance
Strong communication skills
Excellent data visualization and presentation abilities
Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Benefits

Salary ranges below reflect targeted base salaries
Non-sales positions have the opportunity to participate in a bonus program
Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance
Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$100800 - $158100 / year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness
Employees don’t accrue a bank of time off under FTO and there is no set number of days provided
Pension Eligible

Responsibilities

We're seeking an experienced conversion optimization product manager who can both strategize and implement optimization initiatives across our direct-to-consumer website experiences
This role combines analytics and testing methodologies with hands-on technical implementation to drive revenue growth, improve conversion rates and enhance the customer experience
You’ll bring curiosity, creativity, analytical thinking and technical expertise to help drive product optimization
Analyze user behavior and develop hypotheses based on quantitative and qualitative data
Work with other web product managers to develop and maintain testing roadmaps
Provide strategic recommendations based on results
Implement A/B tests and multi variate experiments using our experimentation platform
Write and modify basic HTML, CSS, and JavaScript to create test variations
Configure and test implementations across different browsers and devices
Set up and validate proper tracking in accordance with measurement plans
Experiment Management:
Help maintain detailed documentation of all experiments, including hypotheses, implementations, and outcomes
Write comprehensive experiment summaries including key learnings and next steps
Coordinate with product manager on experiment prioritization and scheduling
Maintain testing protocols and best practices documentation
This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, or Charlotte, NC)
For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household

Conversion Optimization Product Manager

Job Type