Market Research Analyst

Job Summary

We are seeking a detail-oriented and analytical Market Researcher to join our dynamic team. The ideal candidate will have a strong background in data analysis and market research methodologies. This role involves collecting, analyzing, and interpreting data to provide insights that drive strategic planning and business development initiatives. You will work closely with cross-functional teams to support marketing efforts and enhance our understanding of market trends.

Duties

• Conduct comprehensive market research to identify trends, opportunities, and competitive landscape.
• Utilize statistical software such as SPSS, R, and SAS for data analysis and interpretation.
• Develop and maintain dashboards using data visualization tools like Tableau, Power BI, and Google Analytics.
• Collect data through surveys, interviews, and web analytics to support business decisions.
• Analyze large datasets using SQL and Python to extract meaningful insights.
• Prepare detailed reports and presentations summarizing research findings for stakeholders.
• Collaborate with marketing teams to align research outcomes with strategic planning initiatives.
• Monitor industry trends and consumer behavior to inform marketing strategies.

Skills

• Proficiency in data analysis skills with experience in statistical software (SPSS, SAS).
• Strong knowledge of web analytics tools such as Google Analytics and Adobe Analytics.
• Experience in data visualization using Tableau, Power BI, or similar tools.
• Familiarity with programming languages such as R and Python for data manipulation.
• Solid understanding of market research methodologies and techniques.
• Excellent communication skills for presenting findings clearly to diverse audiences.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
• Strong organizational skills with attention to detail in data collection and analysis. Join us in making informed decisions that shape the future of our business!

Job Type: Full-time

Pay: $51,875.17 - $62,473.32 per year

Work Location: In person

Qualifications

• Proficiency in data analysis skills with experience in statistical software (SPSS, SAS)
• Strong knowledge of web analytics tools such as Google Analytics and Adobe Analytics
• Experience in data visualization using Tableau, Power BI, or similar tools
• Familiarity with programming languages such as R and Python for data manipulation
• Solid understanding of market research methodologies and techniques
• Excellent communication skills for presenting findings clearly to diverse audiences
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously
• Strong organizational skills with attention to detail in data collection and analysis

Benefits

• Pay: $51,875.17 - $62,473.32 per year

Responsibilities

• We are seeking a detail-oriented and analytical Market Researcher to join our dynamic team
• The ideal candidate will have a strong background in data analysis and market research methodologies
• This role involves collecting, analyzing, and interpreting data to provide insights that drive strategic planning and business development initiatives
• You will work closely with cross-functional teams to support marketing efforts and enhance our understanding of market trends
• Conduct comprehensive market research to identify trends, opportunities, and competitive landscape
• Utilize statistical software such as SPSS, R, and SAS for data analysis and interpretation
• Develop and maintain dashboards using data visualization tools like Tableau, Power BI, and Google Analytics
• Collect data through surveys, interviews, and web analytics to support business decisions
• Analyze large datasets using SQL and Python to extract meaningful insights
• Prepare detailed reports and presentations summarizing research findings for stakeholders
• Collaborate with marketing teams to align research outcomes with strategic planning initiatives
• Monitor industry trends and consumer behavior to inform marketing strategies