Marketing Manager

Job Overview

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this role, you will develop innovative marketing strategies, oversee digital campaigns, and manage cross-functional teams to enhance our market presence. Your expertise will help us connect with our target audiences, boost engagement, and achieve measurable results through integrated marketing efforts. This is an exciting opportunity for a motivated professional passionate about shaping brand stories and leveraging cutting-edge marketing tools to propel business success.

Duties

• Develop and execute comprehensive marketing strategies that align with company goals, focusing on multichannel marketing including digital, print, and social media platforms.
• Lead the planning and implementation of SEO (Search Engine Optimization) initiatives to improve organic search rankings and increase website traffic.
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to grow followers and engagement.
• Oversee advertising sales efforts by creating compelling ad content, managing ad budgets, and optimizing campaigns using Google AdWords and Facebook Advertising tools.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and improve conversion rates through targeted email marketing and content marketing strategies.
• Conduct research on market trends, competitors, and customer preferences to inform campaign development and product positioning.
• Collaborate with product management teams to develop promotional content that highlights product features and benefits for B2B (business-to-business) audiences.
• Use analytics platforms like Google Analytics to monitor campaign performance, generate reports, and refine strategies for better ROI (Return on Investment).
• Manage creative assets using Adobe Creative Suite (Photoshop, Illustrator) for designing engaging visuals for digital and print advertising.
• Maintain website content using WordPress, ensuring it is optimized with HTML coding when necessary for improved user experience.
• Oversee budgeting processes for marketing activities to ensure cost-effective use of resources while maximizing impact.

Experience

• Proven experience in digital marketing with a strong understanding of SEO, social media marketing, and multichannel campaigns.
• Demonstrated success in managing advertising sales initiatives across various platforms including Google AdWords and Facebook Advertising.
• Proficiency in Adobe Creative Suite for creating compelling visual content tailored for diverse channels.
• Extensive knowledge of performance marketing techniques utilizing analytics tools such as Google Analytics to track KPIs (Key Performance Indicators).
• Hands-on experience with email marketing platforms and marketing automation tools to nurture leads effectively.
• Familiarity with e-commerce platforms like Shopify or similar systems along with WordPress website management skills.
• Strong copywriting skills combined with research capabilities to develop persuasive content tailored for B2B audiences.
• Ability to manage budgets efficiently while executing innovative campaigns that deliver measurable results in digital marketing environments.

Join us as a Marketing Manager if you're eager to lead impactful campaigns that elevate brand visibility while harnessing the latest in digital innovation!

Job Type: Full-time

Pay: $60,833.45 - $73,261.79 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Vision insurance

Work Location: In person