Manager, Digital Marketing & Technology (Hybrid)

At NorthBay Health, the Manager, Digital Marketing & Technology is a critical role for a strategic thinking, a hands-on digital manager to ensure that NorthBay’s web site, internal and external digital platforms, channels and paid campaigns are optimized, aligned and delivering measurable impact for consumers, patients, other audiences and the organization. Reporting to the AVP of Digital Strategy in Marketing and Communications, the role will provide oversight to a web developer and performance marketing specialist and collaborate cross-functionally to strategize, plan and execute platform rebuilds and enhancements to create an impactful consumer experience that drives patient acquisition, enables conversions and creates loyalty.

At NorthBay Health, our vision is to be the trusted healthcare partner of choice for the communities we serve. We are dedicated to improving the well-being of our community by providing accessible, high-quality care to all who need it. Every member of our team plays a vital role in delivering compassionate and effective healthcare solutions. We invite you to join us in our mission to ensure that every patient and family member feels valued, respected, and cared for throughout their healthcare journey.

Education

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Digital Media, IT, Business, or a related field.
• Master’s degree preferred.
• A combination of Equivalent experience and education equal to 8 years may be considered in lieu of formal education.

Licensure/Certification

• Certifications and prior training preferred, but not required, in technology and CMS platforms (Sitecore, Adobe or Salesforce most likely), project management (CSPO, CSM, PMP), paid media, (Google Ads, Meta Blueprint), Analytics (GA4, PIWIK Pro), programmatic buying, Salesforce Marketing cloud, HIPAA compliance by a prior employer, or WCAG training via W3C.

Experience

• Five (5+) years of experience in digital marketing, web strategy, or digital product management, with at least 1–2 years of supervisory or team lead experience.
• Experience with digital marketing technologies, structures and strategies including CMS/UXP, Intranet (such as Sharepoint), CRM, analytics, performance marketing, consumer engagement and patient acquisition.
• Experience working with or within regulated industries (healthcare, finance, etc.) preferred.
• Prior experience in a health system, hospital marketing department, or healthcare-focused agency preferred.
• Knowledge of the patient decision journey and healthcare consumerism trends preferred.

Skills

• Strong understanding of conversion optimization and digital attribution models.
• A high degree of judgement and application of problem-solving and critical thinking skills.
• Graphic design skills, as well as excellent written and verbal communication skills are essential for this position.
• Ability to work cross functionally and the ability to manage multiple simultaneous initiatives.
• Familiarity with EHR, physician data, and technology most often integrated to achieve healthcare digital front door.
• Experience in regulated industries such as healthcare preferred.
• Familiarity / proficiency in some of the following: Content Management Systems / User Experience Platforms (such as Sitecore, Adobe, Drupal, Wordpress, Optimizely), Customer Relationship Management (CRM) (such as Salesforce Health Cloud, Microsoft Dynamics, WebMD Health Ignite, PracticePro or other healthcare specific solutions), Web analytics and tag management.

Competencies

• Digital experience strategy – ability to translate consumer needs into scalable digital solutions aligned with business and brand goals
• Cross-functional leadership – collaborate across marketing, IT, clinical, patient access, compliance, and vendor partners
• Roadmap planning – prioritize features and improvements based on KPIs, user feedback, and system readiness
• Regulatory awareness – strong understanding of HIPAA, accessibility (WCAG), OCR tracking guidance, and data governance in healthcare

Interpersonal Skills

• Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. The True North values principles consist of Nurture/Care, Own It, Respect Relationships, Build Trust and Hardwire Excellence. Collaborates closely with Marketing, Communications and Digital leadership and colleagues, IT, Clinical, Patient Access and other stakeholders as appropriate

Hours Of Work

• 40 hours/week, flexible, remote schedule between 7:00 am and 7:00 pm; occasional evening and weekends as needed.

Remote Work Eligibility

• This position is open to candidates located within the continental United States. Due to state-specific employment requirements and workers’ compensation regulations, we are unable to support remote work arrangements in the following locations: Washington, Ohio, Wyoming, North Dakota, Puerto Rico, and the U.S. Virgin Islands.

Compensation

• $155k to $165K based on years of experience doing the duties of the role.
• Bonus eligible.

About Us

At NorthBay Health, we are guided by our values: Nurturing Care; Own It; Respect; Build Trust; and Hardwire Excellence. These principles lead us to our TRUE NORTH and inspire us to provide exceptional care.

These values serve as the foundation of everything we do, guiding us to deliver individualized care with integrity and accountability. We are committed to fostering a culture of collaboration, where every team member is valued and empowered to contribute their best to the health and well-being of those we serve.

This is an exciting time to join NorthBay Health.

As an independent, nonprofit health system north of the San Francisco Bay Area, in the Napa/Solano Region, we are expanding our footprint across Solano, Yolo, and Napa counties to meet the evolving needs of our communities. With two acute-care hospitals—including a Level II Trauma Center and a modern maternity unit with a Level III Neonatal Intensive Care Unit (NICU)—along with a comprehensive cancer center, multiple urgent care facilities, and a growing network of primary and specialty clinics, we are investing in the future of care across the region.

NorthBay Health we are home to advanced clinical programs and nationally recognized cardiovascular, neuroscience, and orthopedic services, as well as comprehensive surgical and outpatient specialties. Our commitment to excellence is reflected in our Magnet with Distinction designation for nursing (one of only 12 organizations nationwide) and recognition from U.S. News & World Report as “High Performing” in multiple clinical areas, including maternity care, heart failure, and stroke. NorthBay Medical Center has earned the High Performing designation in maternity care for four consecutive years.

As the only locally governed health system in the region, we remain deeply rooted in our communities while growing into a trusted regional healthcare leader. If you are seeking meaningful work, collaborative teams, and the opportunity to help shape the future of healthcare in Northern California, you will find it at NorthBay Health.

Join us with our commitment to excellence, to achieve our vision to be the trusted healthcare partner of choice for the communities we serve.