Director of Growth Marketing

Position Overview

Nevly is a forward-thinking organization on a mission to empower individuals with smart financial products. As the Director of Growth Marketing, you will be the first full‐time hire in the marketing department, playing a pivotal role in developing and executing data-driven growth strategies while working cross-functionally with product, design, and strategy teams.

Key Responsibilities

• Develop and oversee the implementation of growth marketing campaigns including content marketing, social media, and paid advertising.
• Collaborate with cross-functional teams and third-party agencies to create a unified growth marketing strategy.
• Design performance marketing campaigns aimed at driving revenue and achieving strategic business objectives.
• Create and test campaign messages, landing pages, and lead nurturing initiatives to optimize conversions.
• Stay updated with industry trends, emerging tools, and new product features to refine strategies.
• Leverage analytic tools to continuously enhance the effectiveness of growth marketing efforts.
• Implement and monitor metrics and reporting to iterate and improve marketing initiatives.
• Establish and manage standards and best practices for campaigns, marketing operations, MarTech, and reporting.

Required Qualifications

• Six plus years of experience in consumer-facing growth and/or demand generation.
• Proven track record of designing and executing successful consumer growth campaigns.
• Performance-oriented with extensive experience in building reporting systems and dashboards for data-driven decision-making.
• Demonstrated leadership and the ability to work effectively within cross-functional teams, while taking on additional responsibilities as needed.
• Prior experience in building and managing a team.
• Intellectually curious, highly accountable, and detail-oriented with excellent organizational skills.

Benefits & Perks

• Competitive Base Salary with discretionary bonus based on performance.
• Health, Dental & Vision
• Fertility Benefits
• Professional Development Fund
• Relocation Benefits
• Paid Parental Leave
• Paid Time Off
• Compassionate Sick and Bereavement Leave
• Volunteering Days
• Employee Referral Program
• Monthly Commuter Stipend
• Role Type: Full Time
• Base Salary Range: $185,000 - $225,000
• Additional Compensation: Role eligible for commission based compensation