Marketing & Business Development Analyst in Bergen County, NJ

Location: Northern New Jersey (Bergen County Area)

Job Summary

A well-established law firm is seeking a Marketing and Business Development Analyst to join its Marketing Department in Northern New Jersey. This role supports firm-wide growth efforts through data-driven analysis, marketing support, and business development strategy, and reports directly to the Chief Marketing and Business Development Officer.

Key Responsibilities

• Conduct market research, competitive intelligence, and business opportunity analysis to support practice groups and industry teams
• Develop intelligence reports on clients, prospects, and market trends to inform strategic decisions
• Track and report on legal market, industry, and competitor trends
• Provide data and analytics insights to support marketing and business development initiatives
• Oversee CRM and experience database input, and implement systematic matter reporting from attorneys
• Maintain and improve internal resources for efficient pitch and proposal creation
• Assist with preparing RFPs, proposals, and presentations aligned with firm priorities
• Collaborate with team members to refine pitch materials and optimize processes
• Analyze pitch/proposal outcomes and identify areas for improvement
• Create promotional collateral aligned with brand and strategic goals
• Lead high-quality submissions for legal rankings and awards, including coordination with PR agencies
• Partner with attorneys and practice leaders to support business development efforts
• Proactively identify new business opportunities using research and data insights
• Leverage CRM tools to manage outreach and engagement
• Provide team coverage during peak periods or absences to ensure continuity

Must-Have Qualifications

• Bachelor’s degree
• 3–5 years of experience in marketing, business development, or research/analytics
• Strong administrative, organizational, and interpersonal skills
• Excellent professional writing, proofreading, and editing skills
• Ability to work independently and collaboratively
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint

Preferred Qualifications & Soft Skills

• Prior experience in a professional services setting (e.g., law, consulting, accounting)
• Familiarity with CRM and research tools (e.g., Nexl, Foundations, Bloomberg Law, Dun & Bradstreet)
• Strong attention to detail and commitment to quality
• Ability to synthesize complex data into actionable insights
• Creative approach to marketing and business development strategy
• Willingness to travel occasionally between offices
• Flexible, solutions-focused mindset and team-oriented attitude

Compensation & Benefits

• Salary Range: $75k+ annually
• Competitive starting salary commensurate with experience
• Comprehensive benefits package including medical, dental, vision, PTO, retirement contributions, and more

Qualifications

• Bachelor’s degree
• 3–5 years of experience in marketing, business development, or research/analytics
• Strong administrative, organizational, and interpersonal skills
• Excellent professional writing, proofreading, and editing skills
• Ability to work independently and collaboratively
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint

Benefits

• Compensation & Benefits
• Salary Range: $75k+ annually
• Competitive starting salary commensurate with experience
• Comprehensive benefits package including medical, dental, vision, PTO, retirement contributions, and more

Responsibilities

• This role supports firm-wide growth efforts through data-driven analysis, marketing support, and business development strategy, and reports directly to the Chief Marketing and Business Development Officer
• Conduct market research, competitive intelligence, and business opportunity analysis to support practice groups and industry teams
• Develop intelligence reports on clients, prospects, and market trends to inform strategic decisions
• Track and report on legal market, industry, and competitor trends
• Provide data and analytics insights to support marketing and business development initiatives
• Oversee CRM and experience database input, and implement systematic matter reporting from attorneys
• Maintain and improve internal resources for efficient pitch and proposal creation
• Assist with preparing RFPs, proposals, and presentations aligned with firm priorities
• Collaborate with team members to refine pitch materials and optimize processes
• Analyze pitch/proposal outcomes and identify areas for improvement
• Create promotional collateral aligned with brand and strategic goals
• Lead high-quality submissions for legal rankings and awards, including coordination with PR agencies
• Partner with attorneys and practice leaders to support business development efforts
• Proactively identify new business opportunities using research and data insights
• Leverage CRM tools to manage outreach and engagement
• Provide team coverage during peak periods or absences to ensure continuity