Sr. Manager, Conversion Rate Optimization

Job Description

This is an exciting opportunity for a new Sr. Manager Conversion Rate Optimization to drive website digital experience optimization for Milan Laser Hair Removal across the country With 400 locations nationwide Milan is the category leader in laser hair removal this role will ensure our digital properties convert visitors into clients at the highest possible rate while delivering exceptional user experiencesKey Responsibilities:

• Define evolve Milans conversion rate optimization strategy ensuring systematic testing improvement across website landing pages digital conversion paths
• Lead develop testing roadmaps based on company data user research competitive insights business priorities maximize conversion impact
• Prioritize testing initiatives potential impact effort traffic volume statistical feasibility efficient resource allocation maximum ROI
• CRO Strategy Roadmap:with audience source segment behavior metrics propotional analytically-strong representation keyfunnel process <>