E-Commerce Manager

Job Summary
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
Merch Traffic, LLC is a subsidiary of Live Nation Entertainment. We are seeking an E-Commerce Manager to play a key role in the success of high-profile official online stores for music artists and entertainment brands. The role combines ecommerce merchandising, marketing collaboration, and operational management to build, maintain, and grow 10-15 direct-to-consumer (DTC) Shopify stores in alignment with each artist’s vision and commercial goals.
What This Role Will Do
Direct-to-Consumer Merchandising & Store Management

• Manage and merchandise official Shopify stores for 15–20 artists and entertainment brands.
• Build, maintain, and optimize stores using ecommerce best practices, including SEO, conversion strategies, pricing trends, product positioning, rotation, and promotional planning.
• Determine merchandise assortments by working with Licensee, Tour, Wholesale, and internal product teams.
• Perform ongoing market / competitive research and be familiar with the artists, genres, demographics of managed stores to make well-informed, and timely suggestions and decisions
• Develop yearly and seasonal merchandising plans that reflect key consumer holidays, album cycles, anniversaries, and touring periods, with the goal of increasing sales YOY.
• Recommend and support the development of DTC-exclusive merchandise offerings.
• Assist with product development and product selection as needed, in partnership with A&R and production teams.
  

Marketing Collaboration

• Partner with client and internal marketing teams to develop high-conversion and acquisition programs and execute campaigns across email, SMS, social media, and web.
• Source or create marketing assets to support promotions and store updates.
• Provide ongoing communication, store optimization suggestions, and performance updates to client teams and internal stakeholders.
  

Operations, Inventory & Logistics

• Manage inventory, replenishment requests, and track goods order status and delivery for assigned stores.
• Liaise with warehouse partners to ensure accurate/timely receiving, product availability, and customer service support.
• Maintain international online stores (ex-US) in partnership with global teams.
• Ensure stores stay current, accurate, and reflective of the artist’s brand and creative direction.
  

What This Person Will Bring

• 3+ years ecommerce experience; Shopify experience required.
• Excellent written, verbal, and organizational skills.
• Strong problem-solving, multitasking, and operations management abilities with the capacity to meet tight deadlines.
• Positive, proactive communicator able to collaborate effectively across internal teams, client reps, artists, and creative stakeholders.
• Self-motivated, detail-oriented, and comfortable shifting priorities in a fast-paced environment.
• Retail or fashion industry experience is helpful, music and entertainment industry experience strongly preferred.
• Understanding of fan behavior and how it informs marketing, product development, and customer experience.
• HTML, CSS, Liquid, Photoshop, or web design skills a plus (not required).
  

Benefits & Perks
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
YORK,NEW YORK
The Expected Compensation For This Position Is
$64,000.00 USD - $80,000.00 USD

• Pay is based on a number of factors including market location, qualifications, skills, and experience.
  

Live Nation Entertainment will never request payment, or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.