Director, Demand Generation

Overview

Head of/Director, Demand Generation

Kastle is rebuilding its marketing function to create a modern, predictable pipeline engine aligned directly with revenue. We’re looking for a Head of Demand Generation who can design the system, roll up their sleeves, and build momentum fast.

This is a senior, hands-on role for someone who has built demand engines before and understands long B2B sales cycles, complex buying committees, and the importance of sales alignment.

Responsibilities

What You’ll Do

• Own marketing-sourced pipeline targets
• Design and manage the full funnel from first touch to SQL
• Partner weekly with Sales leadership on lead quality and conversion
• Build and prioritize demand programs across inbound and search
• Set attribution, reporting, and performance benchmarks
• Be hands-on in HubSpot early while building leverage through the team

Qualifications

What We’re Looking For

• 8–12+ years in B2B demand generation
• Experience in enterprise, SaaS, PropTech, or CRE-adjacent businesses
• Deep HubSpot experience
• Strong operator mindset: metrics > activity
• Comfortable influencing sales leaders and executives

This role is not about “leads.” It’s about pipeline and revenue impact.

Equal Opportunity Statement

At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, marital status, pregnancy or any other basis protected by applicable federal or state laws.