Chief Marketing Officer with an AdTech Platform – Austin, TX

JRG Partners is proud to partner with a pioneering, venture-backed AdTech platform that is revolutionizing the digital advertising landscape. Our client has developed a proprietary suite of tools that delivers unparalleled performance, transparency, and efficiency for global brands and agencies. With a culture of innovation and a commitment to data-driven excellence, they are experiencing explosive growth and are poised to become the undisputed leader in their category. To spearhead this next phase of expansion, we are seeking a visionary and results-oriented Chief Marketing Officer (CMO) to join their executive leadership team in the vibrant tech hub of Austin, TX.

This is a career-defining opportunity for a seasoned marketing executive to build a globally recognized brand, drive exponential revenue growth, and shape the narrative of a true industry disruptor. The ideal candidate is a strategic powerhouse with deep expertise in the AdTech ecosystem, a proven track record of scaling marketing organizations in high-growth SaaS or technology companies, and a passion for building and mentoring high-performing teams. You will be the architect of the company's global marketing strategy, the voice of the customer, and a critical driver of the company's long-term success.

Role Overview for Chief Marketing Officer with an AdTech Platform - Austin, TX

As the Chief Marketing Officer, you will report directly to the Chief Executive Officer and assume ultimate responsibility for the company's global marketing initiatives. You will be a key member of the executive team, contributing to the overall company strategy and vision. Your mission is to build a powerful, predictable, and scalable marketing engine that fuels revenue growth, enhances brand equity, and establishes our client as the definitive thought leader in the advertising technology space.

You will own the entire marketing funnel, from brand awareness and demand generation to customer advocacy and retention. This role requires a unique blend of strategic acumen, creative vision, analytical rigor, and inspirational leadership. You will be tasked with transforming the marketing function from a support center into a strategic growth driver, leveraging cutting-edge tactics and a data-first mindset to dominate the market. Your leadership will directly influence the company's valuation, market position, and ability to achieve its ambitious goals.

Key Responsibilities of Chief Marketing Officer with an AdTech Platform - Austin, TX

Global Marketing Strategy

Develop, articulate, and execute a comprehensive and cohesive global marketing strategy that aligns with the company's business objectives, revenue targets, and long-term vision.

Brand & Positioning

Own and evolve the company's brand identity, messaging, and market positioning. Ensure a consistent and compelling brand narrative is communicated across all internal and external channels to differentiate the platform in a crowded market.

Demand Generation Engine

Architect and scale a multi-channel demand generation machine to drive a predictable pipeline of qualified leads for the global sales organization. This includes overseeing digital marketing (SEO, SEM, PPC), content marketing, account-based marketing (ABM), email marketing, webinars, and events.

Product Marketing Leadership

Partner closely with the Product and Sales teams to lead go-to-market strategies for new product launches and feature enhancements. Develop compelling product positioning, value propositions, and sales enablement materials (e.g., case studies, white papers, presentations, battle cards).

Content & Communications Strategy

Oversee the creation of a world-class content strategy that establishes the company as an authoritative voice in the AdTech industry. Manage public relations, analyst relations (e.g., Gartner, Forrester), and social media presence to amplify the brand's reach and influence.

Team Leadership & Development

Recruit, mentor, and lead a high-performing, data-driven marketing organization. Foster a culture of excellence, collaboration, innovation, and continuous improvement. Structure the team for scale and agility.

Marketing Analytics & Operations

Implement and manage a robust marketing technology stack (MarTech) and establish key performance indicators (KPIs) to measure the effectiveness of all marketing initiatives. Champion a data-driven culture, providing regular reporting on pipeline, ROI, and other key metrics to the executive team and board.

Budget & Resource Management

Develop and manage the annual marketing budget, ensuring optimal allocation of resources to achieve strategic goals and maximize return on investment.

Executive Collaboration

Serve as a key strategic partner to the CEO, CRO, CPO, and other executive leaders. Provide market insights, competitive analysis, and customer feedback to inform overall business strategy.

Requirements for the Chief Marketing Officer with an AdTech Platform - Austin, TX

Executive Experience

A minimum of 15+ years of progressive marketing experience, with at least 5-7 years in a senior leadership role (e.g., VP of Marketing, CMO) within a B2B SaaS, AdTech, or MarTech company.

Industry Expertise

Deep, demonstrable knowledge of the advertising technology ecosystem is mandatory. You must be fluent in the language of programmatic advertising, DSPs, SSPs, DMPs, identity resolution, and data privacy regulations (GDPR, CCPA).

Proven Growth Record

A track record of successfully scaling a B2B technology company from one stage of growth to the next (e.g., from $20M to $100M+ ARR). Experience in a venture-backed environment is highly preferred.

Leadership Acumen

Exceptional leadership and team-building skills with proven success in recruiting, developing, and inspiring a world-class marketing team. You lead by example and empower your team to do their best work.

Strategic & Analytical Mindset

A highly analytical and data-driven leader who can seamlessly translate complex data into actionable insights and strategic decisions. You are an expert in funnel metrics, cohort analysis, and attribution modeling.

Technical Proficiency

Hands-on experience with modern MarTech stacks, including marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (Salesforce), analytics tools (e.g., Google Analytics, Tableau), and ABM platforms.

Communication Skills

Outstanding written and verbal communication skills. You must be a compelling storyteller, a confident presenter, and an articulate spokesperson capable of engaging with customers, partners, investors, and the media.

Education

Bachelor's degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is strongly preferred.

Location

This is a leadership role based at the company's headquarters in Austin, TX. Candidates must be based in or willing to relocate to Austin.

Benefits & Perks Offered

Our client believes in investing in their people and offers a highly competitive and comprehensive benefits package designed to attract and retain top-tier executive talent. This includes:

• A competitive executive salary and performance-based bonus structure.
• A significant and meaningful equity stake in a high-growth company.
• Comprehensive medical, dental, and vision insurance for you and your dependents.
• A robust 401(k) plan with a generous company match.
• An unlimited Paid Time Off (PTO) policy that encourages a healthy work-life balance.
• A generous annual budget for professional development, conferences, and continuing education.
• Relocation assistance package for qualified candidates.
• A vibrant and collaborative work environment in a modern office space in the heart of Austin.
• Regular team-building events, off-sites, and a fully stocked kitchen.

How to Apply

JRG Partners has been exclusively retained to lead this critical search. If you are a transformative marketing leader with a passion for AdTech and a desire to make a lasting impact on a category-defining company, we want to hear from you. To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. All applications will be treated with the strictest confidence.

JRG Partners is a leader in executive recruitment for the technology sector. For more information on roles like this, please visit our AdTech Executive Search practice area to learn more about our expertise and other opportunities.