Manager, Digital Marketing ($105,000 - $133,100)

Position Overview

Compensation: $105,000 - $133,100

Location: Irvine, CA, 92617

The Digital Marketing Manager, Apartments is responsible for executing, optimizing, and leading innovative digital media strategies, and driving resident acquisition and retention across multiple channels.

Key Responsibilities

• Support campaign optimization, budget management, and digital strategy by assisting in the implementation and analysis of all acquisition channels, including paid search, paid social, display, programmatic, connected TV (CTV), local search engine optimization (SEO), and internet listing services (ILS) (e.g., Zillow, Apartments.com). This includes management of digital marketing budget variances across partners and channels to ensure pacing to achieve annual targets, while researching and identifying new technologies and opportunities for growth.
• Act as the subject matter expert with the email marketing program, including campaign development, audience targeting, deployment through Salesforce Marketing Cloud (SFMC), and troubleshooting automation/deliverability issues.
• Coordinate the development, auditing, and maintenance of all digital content, ensuring consistency with brand messaging across all platforms and gathering information to maintain data accuracy across digital channels.
• Assist in the management and technical optimization of local SEO performance through online business listing management and content audits, including content creation and optimization for third-party online listing services such as Zillow and Apartments.com.
• Maintain measurement integrity by designing and implementing standardized tracking mechanisms including Urchin Tracking Modules (UTM) and trackable phone numbers, ensuring accurate marketing attribution by synthesizing data from SFMC, Tableau, Ad Platforms, Amplitude, and Looker.
• Monitor KPIs and track progress towards financial and engagement goals, ensuring targets are met or exceeded through analysis of customer behavior, competitor actions, and market trends to recommend data-backed strategies.
• Collaborate with external agencies and vendors while partnering with internal teams (including Leasing, Operations, Analytics, IT, and Marketing leads) to establish digital strategies aligned with engagement and occupancy goals.

Required Qualifications

• Strong knowledge of digital media strategy, channels, and acquisition campaigns across paid search (Google, Microsoft), paid social (Meta, Reddit, Snap), and programmatic display.
• Proficient in Salesforce Marketing Cloud (SFMC), Salesforce CRM, web analytics, and content management systems (CMS).
• Experienced in developing and deploying email marketing campaigns using automation tools.
• Skilled in content creation, optimization, and performance tracking for online listing services (e.g., Zillow, Apartments.com).
• Working knowledge of HyperText Markup Language (HTML)/Cascading Style Sheets (CSS) and Salesforce Ampscript is a plus.

Preferred Qualifications

• Education: Bachelor's Degree (or equivalent experience)
• Experience Required: 2 - 5 years of relevant work experience

Benefits & Perks

• Competitive benefits for full-time employees, including paid time off, matching 401(k), and health benefits.