Digital Marketing Specialist

ABOUT IHL

Founded in 1985, IHL is a Canadian, family-owned company committed to delivering exceptional quality, outstanding service, and competitive value to customers in the construction industry. As an innovative and rapidly growing industry leader, we strive to support and inspire our community of builders and contractors, empowering them to achieve more.

Our continued growth and success in retail construction and supply chain management are rooted in our dedication to building strong, long-lasting relationships with our customers and the communities we serve.

ABOUT THE ROLE

As a key member of the Marketing Team, the Digital Marketing Specialist is a results-driven, data-savvy, and strategic thinker who will play a crucial role in driving IHL’s digital presence and online growth.

This role focuses on digital advertising, SEO, website optimization, and campaign management, ensuring IHL maximizes its online visibility and sales opportunities. The ideal candidate has a strong understanding of Google Ads, Meta Ads, SEO strategies, and digital analytics. They will work closely with cross-functional teams to develop, execute, and optimize digital marketing initiatives that align with IHL’s business goals.

CORE RESPONSIBILITIES

Essential Duties and Responsibilities include, but are not limited to the following:

Paid Advertising & Campaign Management

• Plan, execute, and optimize Google Ads, Meta Ads, and other digital advertising campaigns to drive brand awareness, traffic, and sales.
• Manage PPC and retargeting strategies to maximize ROI.
• Continuously analyze and refine ad copy, targeting, and bidding strategies for improved performance.
• Monitor budgets, KPIs (CTR, CPC, conversion rates) and generate performance reports.

SEO & Website Optimization

• Implement on-page and off-page SEO strategies to improve organic rankings.
• Optimize website content, metadata, tags, and internal linking for search visibility.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Work with developers to improve site speed, mobile responsiveness, and UX.

Digital Strategy & Content Optimization

• Develop and execute email marketing campaigns that drive engagement and conversions.
• Oversee website updates and maintenance to ensure an optimized customer journey.
• Collaborate with the creative team to develop compelling digital assets for web and social media.
• Stay up to date with the latest trends, tools, and best practices in digital marketing.

EXPERIENCE AND SKILLS

• Expert-level experience with Google Ads, Meta Ads, and other PPC platforms.
• Strong understanding of SEO best practices and website optimization.
• Proficiency in Google Analytics, Search Console, and other tracking tools.
• Experience with email marketing, A/B testing, and conversion optimization.
• Ability to analyze data, interpret trends, and make data-driven decisions.
• Graphic design skills, InDesign, Illustrator, Photoshop, and similar software are an asset.
• Excellent communication and project management skills.

Benefits of Working with IHL

IHL Canada offers a collaborative, respectful work environment with tremendous opportunities for professional development and career growth.

We are a family-owned and operated business that values a healthy work/life balance. We encourage and reward team members' contributions by offering competitive wages and comprehensive health benefits.

IHL Canada proudly promotes an inclusive workplace, which fosters teamwork and mutual respect. As we continue to grow, we actively encourage diversity, equity, and inclusion within all levels of the organization.

Job Type: Full-time

Pay: $60,000.00-$75,000.00 per year

Benefits

• Dental care
• Extended health care
• On-site parking

Ability to commute/relocate

• Vaughan, ON: reliably commute or plan to relocate before starting work (required)

Application question(s)

• Do you have expert-level experience working with and troubleshooting SEO, Google and Meta Ads, Google Analytics, and Google Merchant Center?

Work Location: In person