Marketing Data Analyst

Position Overview

To support the Database Marketing team by carrying out data selections and analysis for direct mail and outbound telemarketing campaigns.

Responsibilities

• Timely and accurate production of counts and data files for acquisition, cross-sell and retention campaigns using SAS programming.
• Cleansing and standardizing partner files for use in marketing campaigns using specialist data cleansing software.
• Agreeing and assisting with data briefs/matrices through a consultative process with the strategy and campaign management teams.
• Producing regular marketing campaign response reporting to provide timely insight into HomeServe USA’s marketing effectiveness and making recommendations for improvements/opportunities.
• Working with external data bureau and suppliers to access new data sources and to produce direct marketing campaign data.
• Supporting the responses to customer and partner complaints about data use through data mining and investigations.
• Responding to ad-hoc analysis and reporting requests to provide insight into HomeServe USA’s marketing effectiveness.
• Supporting the data infrastructure of the Marketing Database team through table updates, database maintenance and recommending opportunities for data process improvements.
• Managing all data work with due skill, care and diligence, including effective quality controls and risk management/mitigation.
• Seeking and implementing ways to automate the production of data and counts for campaign activity.

Essential Functions

Essential Job Function

% of Time on Function

Data Production (SAS)

30%

Cleansing and standardizing partner files

25%

Collaborating on data briefs

20%

Campaign response reporting & insights

25%

Total

100%

Job Requirements

• Bachelor’s degree (mathematics/statistics/economics/computing or other numerical-based degree preferred) or three years relevant work experience.
• Highly numerate and analytical.
• Two years of work experience in a commercially data driven/analysis role.
• SAS experience (ideally two years+ in a commercial environment.
• Strong Microsoft Excel ability.
• Strong written communication skills.
• Attention to detail and accuracy.
• Direct Marketing experience desirable, but not essential.

Minimum Physical Requirements

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk, and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In Return, We Offer

• Competitive compensation
• Career development and advancement opportunities
• Friendly, open and team oriented work atmosphere
• Excellent benefits including generous medical, vision, dental and life & disability insurance
• 401(k) plan with a company match
• Eligibility to enroll in up to two HomeServe coverage plans paid for by the company

Salary Range: $74,012.70 to $98,683.60

Annual Bonus Potential: 5%

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.

Company Overview

HomeServe USA, a Brookfield Infrastructure Group portfolio company is a Great Place to Work, and while we’re biased, we’re not just saying that. We’re proud to have been certified as a Great Place to Work the last five years. What does HomeServe do and what makes it so great? Well, we’re glad you asked!

We put people at the heart of everything we do. That’s priority number one for all of us. For the nearly 5 million customers we serve, that means being there when they have an emergency home repair need, such as getting their a/c working, clearing their clogged pipes, or fixing broken electrical systems. With over 1,300 municipal and utility partners, that means providing their customers with access to affordable home repair plans, making it easier, faster and less expensive to have their home repair needs met. And for the more than 1,500 people working alongside us, it means fostering a rewarding, inclusive and challenging career experience that we think is second to none. At HomeServe, everyone is welcome. We know that having diverse teams has a positive impact on our work and ultimately helps us better serve our customers.

No matter your role at HomeServe, you’re part of a growing team that’s working to make home repairs and improvements easy.

HomeServe USA is an equal opportunity employer.

#LI-ONSITE

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Qualifications

• Highly numerate and analytical
• Two years of work experience in a commercially data driven/analysis role
• SAS experience (ideally two years+ in a commercial environment
• Strong Microsoft Excel ability
• Strong written communication skills
• Attention to detail and accuracy
• The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position
• The employee is occasionally required to stand; walk; sit; and reach with hands and arms
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus

Benefits

• Competitive compensation
• Career development and advancement opportunities
• Friendly, open and team oriented work atmosphere
• Excellent benefits including generous medical, vision, dental and life & disability insurance
• 401(k) plan with a company match
• Eligibility to enroll in up to two HomeServe coverage plans paid for by the company
• Salary Range: $74,012.70 to $98,683.60
• Annual Bonus Potential: 5%
• The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs

Responsibilities

• To support the Database Marketing team by carrying out data selections and analysis for direct mail and outbound telemarketing campaigns
• Timely and accurate production of counts and data files for acquisition, cross-sell and retention campaigns using SAS programming
• Cleansing and standardizing partner files for use in marketing campaigns using specialist data cleansing software
• Agreeing and assisting with data briefs/matrices through a consultative process with the strategy and campaign management teams
• Producing regular marketing campaign response reporting to provide timely insight into HomeServe USA’s marketing effectiveness and making recommendations for improvements/opportunities
• Working with external data bureau and suppliers to access new data sources and to produce direct marketing campaign data
• Supporting the responses to customer and partner complaints about data use through data mining and investigations
• Responding to ad-hoc analysis and reporting requests to provide insight into HomeServe USA’s marketing effectiveness
• Supporting the data infrastructure of the Marketing Database team through table updates, database maintenance and recommending opportunities for data process improvements
• Managing all data work with due skill, care and diligence, including effective quality controls and risk management/mitigation
• Seeking and implementing ways to automate the production of data and counts for campaign activity
• Cleansing and standardizing partner files
• Collaborating on data briefs
• Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work
• While performing the duties of this position, the employee is regularly required to listen, talk, and hear
• The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone
• The employee must occasionally lift and/or move up to 15 pounds