Digital Marketing & Programs Specialist

Digital Marketing and Programs Specialist

Homebuilders Association Vancouver (HAVAN)

Full-Time | Hybrid Work Environment

HAVAN office in Surrey, BC. Events held at venues across Metro Vancouver

Salary Range: $55,000 - $65,000 plus benefits

Start date: Immediate

HAVAN is the voice of the homebuilding industry in Metro Vancouver, supporting more than 1,100 builders, renovators, designers, and suppliers through education, events, and advocacy. Our digital ecosystem plays an essential role in how members connect, learn, and engage, and serves as a trusted bridge between consumers and members.

The Digital Marketing and Programs Specialist is a new, hands-on role that blends digital coordination and execution with a marketing-savvy mindset. You love learning about evolving digital tools and strategies and will be leveraging that knowledge to effectively support an active portfolio of digital content, systems and channels behind HAVAN’s robust programs, events, and education initiatives.

Your work will span social media planning and scheduling, website updates, CRM and LMS management, metrics reporting, and program coordination. This role supports all departments, including marketing communications, government relations, education, and membership. You will be key in creating better workflow of information, which elevates HAVAN’s online presence and savvy as the organization continues to evolve.

You are organized, adaptable, and proactive. You thrive in a fast-paced environment and manage shifting priorities with confidence. You take initiative, solve problems, and move ideas forward. You enjoy working as part of a collaborative team and building strong relationships with staff, volunteers, and members. With a strong service mindset, you understand the importance of delivering value and responsiveness in a member-driven organization.

You use data to guide decisions and balance creativity with analytics and strategy with execution. You meet deadlines, stay accountable, and take ownership of results. Having a good sense of humour is always a plus!

This role is ideal for someone who enjoys hands-on learning, variety, teamwork, and impact and wants to play a central role in strengthening HAVAN’s digital and program delivery.

RESPONSIBILITIES

Digital platforms and systems

· Support the day-to-day operation of HAVAN’s digital platforms, including social media, website, CRM, LMS, online registrations, and digital assets.

· Support the day-to-day use of HAVAN’s CRM system (GrowthZone) to assist with member and event administration, email communications, lists, and reporting.

· Support HAVAN’s eLearn platform, including course setup, updates, user support, and reporting.

· Assist with website updates, landing pages, forms, and content changes.

· Post and manage job board listings, digital ads, and online registrations.

· Explore functions and capabilities of existing CRM system.

· Explore relevant AI platforms that will help support the main pillars of HAVAN

Social media and content

· Support content posting and engagement across Meta, LinkedIn, X, Pinterest and YouTube.

· Create and prepare social media copy, basic graphics, and short-form video content.

· Schedule and publish content using Hootsuite, Meta tools, and native platform tools.

· Monitor comments, messages, and engagement, escalating issues when needed.

· Assist with paid boosts and campaigns within approved budgets.

· Setup and track monthly KPI’s and monitor campaign budget across all platforms.

· Work with agency on record in support of social media strategies.

Events, logistics, and digital delivery

· Support event setup online, including ticket types, sponsorship deliverables, table assignments, and backend logistics. Also includes in-person assistance with program/event deliverables.

· Support website content related to events and education.

· Support the education team with online webinars and digital assets.

· Assist with supporting the online auction platform for HAVAN’s annual golf tournament, including item uploads, testing, and live monitoring.

· Coordinate with third-party vendors related to digital platforms as needed.

· Participate in HAVAN in-person events such as the annual golf tournament, awards program, and education sessions, which may take place in early mornings, evenings, or occasional weekends.

· Capture photos and video at events for immediate posting and future marketing use.

· Assist with post-event digital reporting, including attendance and engagement metrics.

Promotion and collaboration

· Work closely with the senior management team to support events promotions and digital initiatives.

· Support email marketing, social promotion, and cross-channel campaigns for members, industry, media, and consumers.

· Participate in in-person networking and promotional activities as required.

· Coordinate digital assets to support brand consistency across channels.

· Other duties as assigned.

Metrics, reporting, and optimization

· Track digital performance using Google Analytics, platform analytics, and website metrics.

· Support regular reporting on audience growth, engagement, and campaign performance.

· Support SEO and AI search visibility through content structure, tagging, and basic optimization.

· Monthly reconciliation of social media spends.

Qualifications

· Post-secondary education or equivalent experience in digital marketing, communications, or a related field.

· 2 – 3 years of experience in a digital marketing or communications role.

· Experience using social scheduling and website content tools such as Hootsuite and native platform tools, and WordPress.

· Experience creating digital content, including copy, graphics, and short-form video.

· Knowledgeable using Adobe Creative Suite.

· Experience supporting website updates using a content management system and WordPress.

· Experience working with CRM or membership databases; GrowthZone experience is an asset.

· Experience supporting webinars (zoom), online learning platforms, or LMS systems.

· Experience tracking and reporting on digital performance across web, email, and social channels.

· Strong organizational skills and attention to detail, with the ability to manage multiple priorities.

· Strong communication and collaboration skills, with comfort working across teams and with members, volunteers, executive leadership, sponsors and other stakeholders.

Requirements

· Reliable access to a vehicle and ability to travel throughout Metro Vancouver for events and meetings

· Valid driver’s license

· Willingness to work occasional evenings or weekends for events

· Ability to attend in-person events across Metro Vancouver

· Comfortable working in a hybrid environment, with regular in-office days in Surrey

To apply, submit a cover letter and CV to [email protected] by March 16, 2026, with the subject line “HAVAN Digital Marketing and Programs Specialist” with your name.