US Manager, Digital Marketing

📍 Job Overview

Job Title: US Manager, Digital Marketing

Company: Henry Schein

Location: GA Remote, USA

Job Type: Full-Time

Category: Digital Marketing

Date Posted: 2026-02-12

Experience Level: 10+ years

Remote Status: Remote Solely

🚀 Role Summary

• Drive digital revenue growth through strategic management of digital marketing channels and platforms.
• Oversee web content strategy, social media, email marketing, SEO, SEM, and overall digital brand presence.
• Collaborate cross-functionally with Sales, Product Management, and Marketing teams to enhance digital content effectiveness.
• Lead continuous website improvement projects focusing on user experience (UX), conversion optimization, and site architecture enhancements.
• Act as the digital marketing SME, guiding teams on best practices, emerging trends, and innovative revenue-driving strategies.

📝 Enhancement Note: This role requires a strong blend of strategic thinking, technical proficiency, and leadership skills to drive digital revenue growth and optimize online customer experiences.

📈 Primary Responsibilities

• Digital Revenue Strategy: Develop and execute a comprehensive digital revenue strategy aligning digital marketing initiatives with overarching business and revenue objectives.
• Performance Analysis: Analyze, interpret, and report on digital campaign performance, providing actionable insights and recommendations to stakeholders and executive leadership.
• Digital Analytics: Implement sophisticated digital analytics and tracking tools (e.g., Google Analytics, Adobe Analytics) to measure performance, user engagement, conversion metrics, and revenue attribution.
• Cross-Functional Collaboration: Foster strong cross-functional collaboration with Sales, Product Management, and Marketing teams to enhance digital content effectiveness and support integrated marketing campaigns.
• Content Strategy: Oversee content strategy development and production, ensuring alignment with branding, sales initiatives, and customer lifecycle management across digital platforms.
• Digital Ecosystem Management: Manage and optimize the company’s digital ecosystem, including websites, social media platforms, email campaigns, SEO strategies, and paid digital marketing channels.
• Market Trend Analysis: Monitor digital market trends, competitor strategies, and consumer insights to identify revenue growth opportunities and optimize existing digital marketing efforts.
• Website Improvement Projects: Lead continuous website improvement projects focusing on user experience (UX), conversion optimization, landing page development, and site architecture enhancements.
• Paid Digital Marketing Campaigns: Coordinate paid digital marketing campaigns (PPC, social media advertising, programmatic display) focusing on ROI optimization and revenue growth.
• Digital Marketing SME: Act as the digital marketing SME within the company, guiding teams on best practices, emerging trends, and innovative revenue-driving strategies.

📝 Enhancement Note: This role involves a high degree of strategic planning, data analysis, and cross-functional leadership, requiring a well-rounded marketing professional with a strong background in digital marketing and e-commerce.

🎓 Skills & Qualifications

Education

• Bachelor's Degree or global equivalent in Business, Marketing, or a related discipline (Master's degree or global equivalent preferred)

Experience

• 10+ years of increasing responsibility and complexity in professional experience, with 1+ years of management experience

Required Skills

• Extensive experience in product management with a distinguished track record of successful product launches and management
• Expert-level knowledge of digital marketing strategies including SEO, SEM, CRO, email marketing, social media marketing, and content marketing
• Proficient with web analytics and marketing platforms (Google Analytics, HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Experience Cloud)
• Strong technical skills in HTML, CSS, web content management systems (WordPress, Drupal), and familiarity with web authoring and digital graphic design tools (Adobe Creative Suite)

Preferred Skills

• Experience working in both PC and Mac environments, with strong proficiency across diverse digital technologies
• Proven ability to create and implement data-driven, revenue-focused digital campaigns

📝 Enhancement Note: Candidates should possess a strong blend of strategic, analytical, and technical skills, with a proven track record in driving digital revenue growth and optimizing online customer experiences.

📊 Campaign Portfolio & Results Requirements

Portfolio Essentials

• A comprehensive digital marketing portfolio showcasing a strong track record of driving revenue growth through strategic digital marketing campaigns
• Examples of successful SEO, SEM, CRO, email marketing, and social media marketing campaigns, demonstrating a deep understanding of digital marketing strategies and tactics
• Case studies highlighting cross-functional collaboration, data-driven decision-making, and measurable results

Campaign Documentation

• Detailed campaign planning documents, outlining objectives, target audience, key messaging, channel selection, and tactics
• Campaign execution and optimization plans, including A/B testing, performance metrics, and ROI calculations
• Campaign performance reports, demonstrating a strong analytical approach to measuring and optimizing digital marketing campaigns

📝 Enhancement Note: Candidates should be prepared to present a well-structured digital marketing portfolio, showcasing their ability to drive revenue growth through strategic, data-driven campaigns and demonstrating a strong understanding of digital marketing best practices.

💵 Compensation & Benefits

Salary Range

• $99,622 to $155,660 (Expected starting base salary range for an employee who is new to the role to fully proficient in the role)

Benefits

• Medical, Dental, and Vision Coverage
• 401k Plan with Company Match
• Generous Time Off
• Paid Parental Leave
• Income Protection
• Work Life Assistance Program
• Flexible Spending Accounts
• Educational Benefits
• Worldwide Scholarship Program
• Volunteer Opportunities

Working Hours

• 40 hours per week

📝 Enhancement Note: The salary range provided is an estimate based on the information given in the job listing and market research for digital marketing manager roles in the United States. The actual salary may vary depending on factors such as the candidate's experience, skills, and the company's internal salary structure.

🎯 Team & Company Context

🏢 Company Culture

Industry

• Healthcare products and services

Company Size

• Large (Over 10,000 employees)

Founded

• 1932 (Headquarters in Melville, New York)

Team Structure

• The digital marketing team is part of the broader marketing organization, working closely with sales, product management, and other marketing teams to drive revenue growth and optimize customer experiences.
• The team is expected to be collaborative, data-driven, and focused on continuous improvement.

Methodology

• The company employs a customer-centric approach to marketing, focusing on understanding customer needs and preferences to drive targeted, effective campaigns.
• Data-driven decision-making and continuous optimization are key aspects of the company's marketing methodology.

Company Website

• henryschein.com

📝 Enhancement Note: Henry Schein is a large, established healthcare products and services company with a strong focus on data-driven marketing and customer-centric strategies. The company's size and industry provide significant opportunities for digital marketing professionals to drive revenue growth and make a meaningful impact on the business.

📈 Career & Growth Analysis

Marketing Career Level

• This role is at the senior management level, responsible for driving digital revenue growth and optimizing online customer experiences across multiple digital marketing channels.

Reporting Structure

• The digital marketing manager reports directly to the vice president of marketing or a similar senior marketing leader.

Marketing Impact

• This role has a significant impact on the company's overall revenue growth and customer acquisition strategies, working closely with senior leadership to align digital marketing efforts with business objectives.

Growth Opportunities

• Marketing Career Progression: With a strong track record in this role, candidates may progress to senior marketing leadership positions, such as vice president of marketing or chief marketing officer.
• Skill Development: The company provides opportunities for digital marketing professionals to develop their skills in areas such as data analysis, cross-functional leadership, and strategic planning.
• Marketing Leadership Potential: Candidates with strong leadership skills and a proven track record in driving digital revenue growth may have the opportunity to lead and mentor other marketing professionals, contributing to the company's overall marketing strategy and growth.

📝 Enhancement Note: This role offers significant opportunities for career progression, skill development, and leadership growth within the marketing organization. Candidates with strong strategic, analytical, and leadership skills will be well-positioned to make a significant impact on the company's digital marketing efforts and advance their careers.

🌐 Work Environment

Office Type

• Remote (100% remote work arrangement)

Office Location(s)

• The company's headquarters is located in Melville, New York, with regional offices and distribution centers across the United States and internationally.

Workspace Context

• As a remote employee, the digital marketing manager will work from a home office or other remote location, collaborating with team members and stakeholders using digital communication tools and platforms.
• The company provides remote employees with the necessary technology and resources to perform their job functions effectively.

Work Schedule

• The digital marketing manager is expected to maintain a consistent work schedule, with flexibility for occasional evening or weekend work to accommodate cross-functional meetings, campaign deadlines, or other business needs.

📝 Enhancement Note: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while maintaining a strong connection to the company's culture and marketing teams.

📄 Application & Portfolio Review Process

Interview Process

• Phone/Screening Interview: A brief phone or video call to assess the candidate's qualifications, experience, and cultural fit for the role.
• Portfolio Review: A detailed review of the candidate's digital marketing portfolio, focusing on campaign strategy, execution, and results.
• Case Study Presentation: A presentation of a relevant marketing case study, demonstrating the candidate's ability to drive revenue growth through strategic, data-driven campaigns.
• Final Interview: A final interview with senior leadership to discuss the candidate's qualifications, career aspirations, and fit for the role.

Portfolio Review Tips

• Portfolio Structure: Organize the portfolio by campaign type (e.g., SEO, SEM, email marketing) and include a clear executive summary for each campaign.
• Campaign Strategy: Highlight the campaign strategy, target audience, key messaging, and channel selection for each campaign.
• Performance Metrics: Include relevant performance metrics, such as conversion rates, ROI, and revenue generated, to demonstrate the campaign's success.
• Lessons Learned: Reflect on the campaign's strengths and weaknesses, and discuss any lessons learned that could be applied to future campaigns.

Challenge Preparation

• Campaign Challenge: Prepare for a campaign challenge, focusing on developing a strategic, data-driven approach to driving revenue growth through digital marketing channels.
• Time Management: Practice time management skills to ensure the campaign challenge is completed within the given time frame.
• Stakeholder Communication: Prepare for stakeholder communication, demonstrating the ability to articulate marketing strategies and results effectively to senior leadership and other stakeholders.

ATS Keywords

• Marketing Skills: Digital Marketing, Revenue Growth, Digital Analytics, SEO, SEM, CRO, Email Marketing, Social Media Marketing, Content Strategy, Marketing Strategy, Campaign Planning, Cross-Functional Collaboration, Data-Driven Decision Making, Leadership, Mentoring
• Tools: Google Analytics, Adobe Analytics, HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Experience Cloud, WordPress, Drupal, Adobe Creative Suite, PPC, Programmatic Display
• Methodologies: Agile Marketing, Growth Marketing, Customer-Centric Marketing, Data Analysis, A/B Testing, Conversion Optimization, Customer Journey Mapping, Funnel Optimization
• Industry Terms: Digital Marketing, E-commerce, Healthcare Products, Healthcare Services, Medical Devices, Dental Supplies, Medical Supplies, Marketing Automation, Customer Relationship Management (CRM)

📝 Enhancement Note: Candidates should focus on demonstrating their strategic, analytical, and leadership skills throughout the interview process, highlighting their ability to drive revenue growth through data-driven digital marketing campaigns.

🛠 Tools & Technology Stack

Primary Tools

• Google Analytics: Web analytics tool for measuring website traffic, user engagement, and conversion metrics.
• Adobe Analytics: Enterprise-level web analytics tool for large-scale data analysis and reporting.
• HubSpot: Marketing automation platform for email marketing, social media publishing, and lead management.
• Marketo: Marketing automation platform for email marketing, lead management, and event management.
• Salesforce Marketing Cloud: Customer relationship management (CRM) platform with integrated marketing automation tools.
• Adobe Experience Cloud: Integrated suite of marketing, analytics, and advertising tools for enterprise-level marketing management.
• WordPress: Content management system (CMS) for creating and managing website content.
• Drupal: Open-source CMS for creating and managing complex, large-scale websites.
• Adobe Creative Suite: Suite of graphic design, video editing, and web authoring tools for creating high-quality digital marketing content.

Analytics & Attribution

• Google Analytics: Web analytics tool for measuring performance, user engagement, and conversion metrics across digital marketing channels.
• Attribution tool: Marketing attribution tool for tracking customer journeys, measuring channel performance, and optimizing marketing spend.
• Reporting tool: Marketing reporting tool for creating and sharing campaign performance reports with stakeholders.

Campaign Management & Automation

• Campaign tool: Marketing campaign management tool for planning, executing, and optimizing digital marketing campaigns.
• Automation tool: Marketing automation tool for streamlining lead nurturing, customer lifecycle management, and other marketing processes.
• CRM tool: Customer relationship management (CRM) tool for sales alignment, customer data management, and marketing automation integration.

📝 Enhancement Note: Candidates should be proficient in using a wide range of digital marketing tools and platforms, with a strong understanding of how to leverage these tools to drive revenue growth and optimize online customer experiences.

👥 Team Culture & Values

Marketing Values

• Customer-Centric: Focus on understanding customer needs, preferences, and behaviors to drive targeted, effective marketing campaigns.
• Data-Driven: Use data and analytics to inform marketing strategies, measure performance, and optimize campaigns continuously.
• Collaborative: Work closely with cross-functional teams, including sales, product management, and other marketing teams, to drive revenue growth and optimize customer experiences.
• Innovative: Embrace a culture of continuous learning, experimentation, and improvement to stay ahead of industry trends and competitors.

Collaboration Style

• Cross-Functional: Work closely with sales, product management, and other marketing teams to align digital marketing efforts with business objectives and drive revenue growth.
• Campaign Review: Establish a culture of regular campaign reviews, focusing on performance metrics, lessons learned, and opportunities for optimization.
• Knowledge Sharing: Foster a culture of knowledge sharing, encouraging team members to learn from each other and contribute to the company's overall marketing strategy and growth.

📝 Enhancement Note: Candidates should demonstrate a strong fit with the company's customer-centric, data-driven, and collaborative marketing culture, with a proven track record in driving revenue growth through strategic, cross-functional marketing campaigns.

⚡ Challenges & Growth Opportunities

Challenges

• Marketplace Competition: Compete with established and emerging digital marketing agencies and consultants for market share and customer acquisition.
• Technological Changes: Stay up-to-date with rapidly evolving digital marketing tools, platforms, and best practices to maintain a competitive edge.
• Budget Constraints: Work within budget constraints to optimize marketing spend, maximize ROI, and drive revenue growth.
• Cross-Functional Alignment: Collaborate effectively with sales, product management, and other marketing teams to align digital marketing efforts with business objectives and drive revenue growth.

Learning & Development Opportunities

• Marketing Skill Advancement: Pursue advanced marketing certifications, attend industry conferences, and engage in continuous learning to stay current with digital marketing best practices and emerging trends.
• Industry Conference Participation: Attend industry conferences, such as MarketingProfs B2B Marketing Forum, SiriusDecisions Summit, or other relevant events, to network with peers, learn from thought leaders, and gain insights into emerging marketing trends.
• Marketing Mentorship: Seek mentorship opportunities from experienced marketing professionals to gain insights into career progression, skill development, and leadership growth.

📝 Enhancement Note: Candidates should demonstrate a strong commitment to continuous learning, staying current with digital marketing best practices, and embracing opportunities for professional growth and development.

💡 Interview Preparation

Strategy Questions

• Marketing Strategy: Prepare for questions about digital marketing strategy, focusing on campaign planning, channel selection, and target audience segmentation.
• Cross-Functional Collaboration: Prepare for questions about cross-functional collaboration, focusing on aligning digital marketing efforts with business objectives and driving revenue growth.
• Data-Driven Decision Making: Prepare for questions about data-driven decision making, focusing on campaign performance analysis, A/B testing, and optimization strategies.

Company & Culture Questions

• Company Marketing Culture: Research the company's marketing culture, focusing on customer-centricity, data-driven decision making, and collaborative team dynamics.
• Marketing Team Dynamics: Prepare for questions about marketing team dynamics, focusing on cross-functional collaboration, knowledge sharing, and growth opportunities.
• Marketing Impact Measurement: Prepare for questions about measuring and communicating marketing impact, focusing on campaign performance metrics, ROI calculation, and stakeholder communication.

Portfolio Presentation Strategy

• Campaign Case Study Structure: Organize campaign case studies by campaign type, target audience, key messaging, and performance metrics.
• Metrics Presentation: Practice presenting campaign performance metrics, focusing on conversion rates, ROI, and revenue generated.
• Interactive Demonstration: Prepare for interactive demonstrations, focusing on campaign strategy, execution, and results documentation.

📝 Enhancement Note: Candidates should focus on demonstrating their strategic, analytical, and leadership skills throughout the interview process, highlighting their ability to drive revenue growth through data-driven digital marketing campaigns and align marketing efforts with business objectives.

📌 Application Steps

To apply for this digital marketing manager position:

• Portfolio Customization: Tailor your digital marketing portfolio to highlight your expertise in driving revenue growth through strategic, data-driven campaigns. Include campaign case studies, performance metrics, and lessons learned for each campaign.
• Resume Optimization: Optimize your resume for marketing keywords, focusing on your experience with digital marketing strategies, tools, and platforms. Highlight your achievements in driving revenue growth, optimizing online customer experiences, and collaborating with cross-functional teams.
• Interview Preparation: Prepare for the interview process by researching the company's marketing culture, practicing campaign case study presentations, and refining your communication skills. Focus on demonstrating your strategic, analytical, and leadership skills, and be ready to discuss your career aspirations and fit for the role.
• Company Research: Conduct thorough research on the company, focusing on its marketing culture, growth strategies, and competitive landscape. Prepare questions to ask during the interview process, demonstrating your interest in the role and the company's marketing organization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and marketing industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.