Head of Global E Commerce

Location: Remote with regular travel to Kingston, Ontario (4 days monthly), GTA prefered.

Department: Commercial

Reports to: CEO

The Role

The Head of .Com leads Hayabusa’s global direct-to-consumer Ecommerce business across all owned websites. This role is accountable for driving growth through conversion, customer experience, and onsite commercial performance, ensuring Hayabusa’s .com ecosystem operates as a high-performing digital flagship.

Conversion optimization sits at the core of this role. You will continuously improve how customers discover, evaluate, and purchase across Hayabusa’s digital experience — translating traffic into efficient, scalable revenue.

You will own site merchandising and continuously benchmark Hayabusa’s digital experience against competitors and best-in-class brands — translating insights into actionable improvements. The role also serves as a key voice to senior leadership, providing clear reporting and strategic recommendations to the C-suite.

The Head of Global Ecommerce is accountable for

.Com Performance & Conversion (Primary Focus)

· Own global .com performance with conversion rate as a primary success metric alongside revenue and customer experience.

· Lead onsite merchandising, UX optimization, and experimentation to improve funnel performance.

· Partner with Performance Marketing and Creative to ensure traffic quality aligns with conversion strategy.

· Establish a culture of testing, learning, and continuous improvement across the digital journey.

Competitive Benchmarking & Best-in-Class Experience

· Continuously benchmark Hayabusa’s digital experience against leading performance, lifestyle, and ecommerce brands.

· Identify opportunities across UX, merchandising, storytelling, and technology that elevate conversion and brand perception.

· Bring forward new ideas grounded in industry trends, customer behaviour, and performance data.

Digital Experience & Commerce Infrastructure

· Partner with the COO on .com roadmap and digital product evolution.

· Champion frictionless UX, mobile-first performance, and scalable commerce infrastructure.

· Translate analytics and demand signals into actionable onsite changes that drive conversion.

Sales Forecasting & Commercial Planning

· Partner with the Global Commerce & Demand Analytics Analyst, Finance, and Operations to support accurate .com sales forecasting.

· Provide commercial input into launch planning, seasonal forecasting, and demand assumptions.

· Translate onsite trends and conversion insights into forward-looking revenue expectations.

· Executive Reporting & Strategic Communication

· Deliver clear, concise performance reporting to the COO and broader C-suite.

· Translate complex performance data into strategic recommendations that inform business decisions.

Cross-Functional Leadership

Collaborate with

· Performance Marketing Director (traffic quality & acquisition alignment)

· Lifecycle marketing & CRM Specialist (lifecycle & retention)

· Global Commerce & Demand Analytics Analyst (insights & forecasting)

· Creative team (content that converts)

· Operations & Supply Chain (inventory alignment)

Team Leadership

· Lead the global .com execution team across merchandising and optimization.

· Build scalable processes that improve speed to market and experimentation velocity.

Does Not Own

While the Head of Global Ecommerce plays a central role in Hayabusa’s digital ecosystem, this position works through partnership rather than direct ownership of adjacent functions. The role does not own:

· Performance Marketing Execution – Paid media strategy, channel budgets, and acquisition programs remain with the Performance Marketing Director.

· Email & CRM Strategy – Lifecycle marketing, retention programs, and email execution are owned by the Email Marketing Specialist.

· Marketplace Commercial Strategy – Amazon and third-party marketplace growth sit outside this role’s remit.

· Wholesale Commercial Decisions – Account management, sell-in strategy, and retail partnerships are owned by the Wholesale team.

· Digital Engineering or Platform Development – Site builds, backend engineering, and technical delivery are led in partnership with the COO and Digital Product.

· Inventory Purchasing or Supply Chain Execution – Forecasting input is collaborative, but operational buying decisions sit with Operations.

How Success is Defined

· Conversion-Led Growth: Sustained improvement in global .com conversion rate and funnel efficiency, translating traffic into scalable, profitable revenue.

· Best-in-Class Onsite Experience: Hayabusa’s .com ecosystem consistently benchmarks against leading performance and lifestyle brands for UX, merchandising, and customer clarity.

· High-Performing Site Merchandising: Product storytelling, launches, and onsite execution drive measurable gains in engagement, AOV, and sell-through.

· Stronger Forecast Alignment: Close partnership with Analytics, Finance, and Operations results in more accurate .com sales forecasts and clearer demand visibility.

· Executive-Level Clarity: Leadership receives concise, insight-driven reporting that informs strategic decisions and prioritization.

· Operational Discipline: A culture of testing, learning, and continuous optimization becomes embedded across the .com team.

What You Bring

· 2-3 years of experience working in consumer goods, sports, apparel, or lifestyle brands.

· Experience working in a multi-channel or global commerce environment.

· A conversion-first mindset, with a track record of turning traffic into measurable commercial performance.

· Strong instinct for site merchandising and digital storytelling that drives clarity, engagement, and sell-through.

· Deep understanding of modern DTC ecommerce, including UX, CRO, and onsite performance optimization.

· The ability to benchmark against best-in-class brands and translate external inspiration into actionable improvements.

· Commercial judgement — comfortable contributing to sales forecasting through insights on merchandising, launches, and onsite trends.

· Confidence presenting performance insights and strategic recommendations to senior leadership.

· A structured, operator mentality — balancing brand experience with measurable outcomes in a fast-moving environment.

Who You Are

· A commercially minded analyst who thinks like an operator, not just a reporter.

· A conversion-led commerce operator who sees .com as a performance engine — not just a storefront.

· Commercially sharp with a strong eye for site merchandising, UX, and customer clarity.

· Curious and externally aware, constantly benchmarking against best-in-class digital experiences.

· Structured, data-driven, and comfortable contributing to forecasting and executive decision-making.

· A collaborative leader who influences across marketing, creative, analytics, and operations without needing to own every function.

Why Join Us

You’ll help shape how fighters, grapplers, and everyday athletes experience our brand. From their first welcome email to their fifth pair of gloves, you’ll play a direct role in how we inspire, educate, and equip our global community. If you want to build world-class lifecycle marketing in a category defined by passion, dedication, and performance, this is your next step.