Job Description

Where you’ll work: Remote-centric. Preferably Eastern or Central Time Zone; United States

Marketing at GoTo

At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.

Your Day to Day

As a Senior Growth Marketing Manager, you would be working on:

Trial Optimization: Own the in-product unboxing and email nurtures of new customers for our GoTo Resolve and Rescue products, including defining and executing on an A/B testing strategy to drive activation and conversion.
Growth Hacking Tactics: Spearhead new tactics for delivering against customer acquisition and conversion such as of social activations, community engagement, review sites, customer evangelizing, PLG, and more.
Data Insights: Monitor key metrics across the entire customer journey, from acquisition to conversion to adoption to identify areas for improvement.
Feature Adoption: Coordinate with Product Management, UX, and Product Marketing to standardize tactics for driving new and existing feature awareness and adoption to deliver expansion opportunities.
Go-to-Market Coordination: Work across SEO, digital marketing, social media, design, email marketing, and others team to ensure aligned customer expectations and experiences.

What We’re Looking For

As a Senior Growth Marketing Manager, your background will look like:

5+ years of work experience, including 2-3 years in Product Marketing at a SaaS technology company with trial or freemium-based products
Experienced across B2B marketing with a focus on trial conversion, product onboarding, and feature adoption
Experience with digital adoption and marketing automation solutions such as Pendo and Marketo
Excellent messaging and positioning skills at both business and technical levels (working with technical subject matter experts)
Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
Bachelor’s degree

At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally. Learn more. rpj

Annual Base Salary Range: $101,000.00 - $167,000.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

Qualifications

5+ years of work experience, including 2-3 years in Product Marketing at a SaaS technology company with trial or freemium-based products
Experienced across B2B marketing with a focus on trial conversion, product onboarding, and feature adoption
Experience with digital adoption and marketing automation solutions such as Pendo and Marketo
Excellent messaging and positioning skills at both business and technical levels (working with technical subject matter experts)
Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
Bachelor’s degree

Benefits

Annual Base Salary Range: $101,000.00 - $167,000.00
Your compensation will be determined based on your location, experience, and the pay of employees in similar positions
You will also be eligible for a variable pay component and benefits

Responsibilities

Trial Optimization: Own the in-product unboxing and email nurtures of new customers for our GoTo Resolve and Rescue products, including defining and executing on an A/B testing strategy to drive activation and conversion
Growth Hacking Tactics: Spearhead new tactics for delivering against customer acquisition and conversion such as of social activations, community engagement, review sites, customer evangelizing, PLG, and more
Data Insights: Monitor key metrics across the entire customer journey, from acquisition to conversion to adoption to identify areas for improvement
Feature Adoption: Coordinate with Product Management, UX, and Product Marketing to standardize tactics for driving new and existing feature awareness and adoption to deliver expansion opportunities
Go-to-Market Coordination: Work across SEO, digital marketing, social media, design, email marketing, and others team to ensure aligned customer expectations and experiences

Senior Growth Marketing Manager

Job Type