Ecommerce Manager

At our core, we believe in plants over pills and people over everything. We grow and curate premium cannabis using sustainable, high-tech practices while fostering an inclusive culture where diverse perspectives thrive. As a rapidly growing multi-state operator, now is the moment to join our team and help shape the future of legal cannabis.

About the Role

The E-Commerce Manager leads the digital retail experience across all brands and markets, ensuring every customer-facing menu reflects the company’s brand identity, compliance requirements, and customer experience standards. This role balances creative vision and technical precision — overseeing imagery creation, digital merchandising, and menu optimization while collaborating closely with Marketing, Systems, and Store Operations to deliver a cohesive and high-performing e-commerce experience.

The ideal candidate combines retail e-commerce expertise with strong UI/UX understanding, hands-on experience creating and curating imagery for online menus, familiarity with AI tools for automation and design, and a strategic mindset that bridges operational efficiency with creative storytelling.

Key Responsibilities

• Oversee daily operations and execution of e-commerce menus across all brands and regions.
• Manage and mentor E-Commerce Specialists, setting clear priorities, quality standards, and timelines.
• Partner with Marketing to design, produce, and deploy customer-facing imagery that elevates product presentation and aligns with brand standards.
• Collaborate with Systems to implement, test, and optimize new features, integrations, and platform improvements.
• Ensure menu accuracy through structured audits of listings, pricing, inventory, discounts, and compliance data.
• Lead product pinning and curation strategies to highlight key SKUs and drive engagement.
• Build and manage collections for promotions, campaigns, and seasonal groupings.
• Apply UX/UI principles to refine the online shopping journey, simplifying navigation and increasing conversion.
• Integrate AI tools for content generation, imagery enhancement, product tagging, and workflow automation.
• Analyze e-commerce data (conversion rates, engagement, product performance) and recommend improvements.
• Maintain consistent digital brand presence through imagery, tone, and category organization.
• Communicate feature needs and enhancement requests to vendor partners (e.g., Dutchie, Lucid, Alpine IQ).
• Document and uphold menu SOPs for operational consistency and visual standards.
• Stay informed on digital commerce, UX, and AI trends to continuously enhance customer experience.

Requirements

• 4–6 years of e-commerce or digital retail management experience; cannabis or multi-location retail experience preferred.
• Proven success leading cross-functional projects with Marketing, Systems, and Operations. Demonstrated ability to create, direct, or oversee imagery and content for customer-facing menus.
• Expertise in digital merchandising, UI/UX, and retail analytics.
• Technical fluency with e-commerce platforms (Dutchie, Shopify, Woo Commerce, Shop, or similar).
• Familiarity with AI-based tools for design, content creation, or process automation.
• Strong creative and strategic mindset with a keen visual sense.
• Excellent organizational, analytical, and communication skills.
• Ability to balance brand aesthetics with data-driven decision-making.

Equal Opportunity Statement

We are an equal opportunity employer and are committed to building a diverse and inclusive workplace. We celebrate diversity and believe it strengthens our decision-making, creativity, and culture. All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic.

Important Legal Notice

Employment in the cannabis industry remains illegal under U.S. federal law. Individuals who are not U.S. citizens, including green card holders and other non-citizens, may face immigration-related legal risks by working in this industry. Applicants are encouraged to consult an immigration attorney before applying.

#J-18808-Ljbffr