E-Commerce Manager

To apply: Send resume and cover letter, as well as your website, portfolio or any other examples of your work to [email protected]. In the subject line, please include Your Name E-Commerce Manager.

Location: Remote / On-site optional, located in La Conner, WA

Department: Marketing

Reports To: Head of Marketing

Salary: 79-100k

Additional benefits: Healthcare with 80% premium covered by GLDN, flexible PTO, flexible schedule, generous employee discount, supplemental medical and parental leave after one year, access to 401k after one year

Role Overview

The E-Commerce Site Manager will be responsible for the day-to-day performance, appearance, and optimization of GLDN's online storefront. This individual will play a key role in increasing conversion rates, maximizing revenue per visit, and minimizing bounce rates by executing data-informed strategies across search, merchandising, and content.

About GLDN

GLDN is a mission-driven jewelry brand specializing in fine and demi-fine jewelry that tells a story. We’re passionate about creating meaningful pieces in timeless yet trend-aware styles and delighting our customers at every touchpoint.

We’ve become known for our lasting quality, thoughtful design and easy to wear pieces, but need a new team member focused on optimizing our storefront to support our growth…in a way that feels aligned with our story, customer needs and the jewelry market as a whole.

What you’ll do..

Site Performance & Optimization

Continuously monitor and analyze site KPIs, including:

• Conversion Rate
• Revenue per Visit
• Bounce Rate
• AOV
• Checkout Abandonment Funnel

Search & Merchandising Optimization

• Improve internal search and filtering systems to increase discoverability and relevance of products.
• Strategically curate and update collections, product placements, and sort logic to reflect seasonal trends, customer demand, and inventory priorities.
• Monitor top search terms: Make sure key terms return relevant results. Inform product team with trend insights
• Prioritize product placement based on data and business initiatives
• Refine filters & sorting: So shoppers can find what they want fast — e.g., by metal, symbol, personalization, price.
• Spot dead ends: Fix “no results” issues with redirects or suggestions

Visual Merchandising

• Own the visual merchandising calendar for the homepage and key landing pages.
• Collaborate with design, brand, and dev teams to implement visual updates and improve page layouts, CTAs, and site navigation.

Product Content & Listings

• Oversee the creation, enrichment, and ongoing optimization of product listings—including titles, descriptions, images, and attributes.
• Ensure all product pages are aligned with GLDN’s tone, aesthetic, and SEO best practices.
• Build and maintain collections (seasonal, best-sellers, etc)
• Manage product tags & filters
• Coordinate with product team (to get assets on time), flag missing info or inconsistencies
• Test listings on mobile & desktop

Site Health & Maintenance

• Monitor page speed & mobile UX: Fix friction fast.
• Respond to feedback on listing errors, etc
• Maintain the "personalizer" functionality
• QA product listings: Accurate pricing, stock status, personalization options.
• Manage back-in-stock notifications
• Coordinate with our Dev team to address any issues

Personalization

• Segment shoppers: Serve different messages to first-time vs repeat visitors.
• Deploy quizzes or style finders: Help shoppers pick pieces they’ll love (and increase conversion).

Cross-sell and upsell optimizations

• Implement dynamic product recommendations: Use “Complete the Look,” “You May Also Like,” or “Styling Ideas” to increase units per order.
• Cross-sell & upsell modules: E.g., “Add a birthstone charm” or “Pair with matching earrings.”

Cross-Functional Collaboration

• Work closely with digital marketing, creative, and development teams to execute campaigns and new feature rollouts.
• Act as the primary liaison for web development requests related to e-commerce functionality and improvements

Our ideal candidate will have..

• 3–5 years experience managing a DTC e-commerce site, preferably on Shopify or similar platforms.
• A proven track record of driving e-commerce performance metrics.
• A strong understanding of SEO, web analytics (Google Analytics, GA4), and conversion optimization principles.
• Experience with product information management and merchandising systems.
• Design sensibility and comfort working with visual tools and content management systems.
• Excellent project management skills with meticulous attention to detail.
• Experience working with retail brands in the fashion, accessory or beauty industries.
• Graphic design experience is a big plus!

Success in this role looks like..

• Increasing conversion rates
• Growing revenue per visit while maintaining healthy bounce and exit rates
• Delivering a customer experience that’s visually inspiring, easy to navigate, and reflective of GLDN’s values
• Collaborative relationships with coworkers with open communication and genuine connection
• Continuous pursuit of personal growth and learning from others
• Considering the bigger picture when making decisions and solving problems with curiosity and creativity
• Having fun and not taking things too seriously, while still getting things done!

Equal opportunity

At GLDN, we take a lot of things personally. and we like it that way! We are committed to inclusion across race, gender, age, religion, identity, and experience, to name a few. We believe that diversity, equity and inclusion isn’t only what’s ethically right- it’s what works to create better ideas, a stronger team with deeper relationships, and the most joy and delight. We honor and cherish our team, customers, and everyone else for being their true, unique selves. People of all races, ages, identities, religions and other diverse candidates are encouraged to apply!

To apply: Send resume and cover letter, as well as your website, portfolio or any other examples of your work to [email protected]. In the subject line, please include Your Name E-Commerce Manager.

Job Type: Full-time

Pay: $79,000.00 - $100,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Schedule

• 10 hour shift
• 8 hour shift
• Choose your own hours
• Monday to Friday
• Weekends as needed

Work Location: Remote

Qualifications

• 3–5 years experience managing a DTC e-commerce site, preferably on Shopify or similar platforms
• A proven track record of driving e-commerce performance metrics
• A strong understanding of SEO, web analytics (Google Analytics, GA4), and conversion optimization principles
• Experience with product information management and merchandising systems
• Design sensibility and comfort working with visual tools and content management systems
• Excellent project management skills with meticulous attention to detail
• Experience working with retail brands in the fashion, accessory or beauty industries
• Graphic design experience is a big plus!
• Delivering a customer experience that’s visually inspiring, easy to navigate, and reflective of GLDN’s values
• Collaborative relationships with coworkers with open communication and genuine connection
• Continuous pursuit of personal growth and learning from others
• Considering the bigger picture when making decisions and solving problems with curiosity and creativity
• Having fun and not taking things too seriously, while still getting things done!

Benefits

• Salary: 79-100k
• Additional benefits: Healthcare with 80% premium covered by GLDN, flexible PTO, flexible schedule, generous employee discount, supplemental medical and parental leave after one year, access to 401k after one year
• Pay: $79,000.00 - $100,000.00 per year
• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance
• 10 hour shift
• 8 hour shift
• Choose your own hours
• Monday to Friday
• Weekends as needed

Responsibilities

• Reports To: Head of Marketing
• The E-Commerce Site Manager will be responsible for the day-to-day performance, appearance, and optimization of GLDN's online storefront
• This individual will play a key role in increasing conversion rates, maximizing revenue per visit, and minimizing bounce rates by executing data-informed strategies across search, merchandising, and content
• Site Performance & Optimization
• Continuously monitor and analyze site KPIs, including:
• Conversion Rate
• Checkout Abandonment Funnel
• Improve internal search and filtering systems to increase discoverability and relevance of products
• Strategically curate and update collections, product placements, and sort logic to reflect seasonal trends, customer demand, and inventory priorities
• Monitor top search terms: Make sure key terms return relevant results
• Inform product team with trend insights
• Prioritize product placement based on data and business initiatives
• Refine filters & sorting: So shoppers can find what they want fast — e.g., by metal, symbol, personalization, price
• Spot dead ends: Fix “no results” issues with redirects or suggestions
• Own the visual merchandising calendar for the homepage and key landing pages
• Collaborate with design, brand, and dev teams to implement visual updates and improve page layouts, CTAs, and site navigation
• Product Content & Listings
• Oversee the creation, enrichment, and ongoing optimization of product listings—including titles, descriptions, images, and attributes
• Ensure all product pages are aligned with GLDN’s tone, aesthetic, and SEO best practices
• Build and maintain collections (seasonal, best-sellers, etc)
• Manage product tags & filters
• Coordinate with product team (to get assets on time), flag missing info or inconsistencies
• Monitor page speed & mobile UX: Fix friction fast
• Respond to feedback on listing errors, etc
• Maintain the "personalizer" functionality
• QA product listings: Accurate pricing, stock status, personalization options
• Manage back-in-stock notifications
• Coordinate with our Dev team to address any issues
• Segment shoppers: Serve different messages to first-time vs repeat visitors
• Deploy quizzes or style finders: Help shoppers pick pieces they’ll love (and increase conversion)
• Cross-sell and upsell optimizations
• Implement dynamic product recommendations: Use “Complete the Look,” “You May Also Like,” or “Styling Ideas” to increase units per order
• Cross-sell & upsell modules: E.g., “Add a birthstone charm” or “Pair with matching earrings.”
• Cross-Functional Collaboration
• Work closely with digital marketing, creative, and development teams to execute campaigns and new feature rollouts
• Act as the primary liaison for web development requests related to e-commerce functionality and improvements
• Growing revenue per visit while maintaining healthy bounce and exit rates