Ecommerce Manager

E-Commerce Manager Role Overview Responsible for driving the performance, growth, and day-to-day operation of a direct-to-consumer e-commerce business, owning the end-to-end online customer journey and delivering strong commercial results. Key Responsibilities * Own and deliver the e-commerce strategy to drive traffic, conversion, AOV, and retention * Manage day-to-day site operations, ensuring accuracy across product data, pricing, stock, and content * Lead UX/UI optimisation, site enhancements, and new feature rollouts * Oversee seasonal and capsule product launches across homepage, collections, and product pages * Own site merchandising strategy across key categories and campaigns * Monitor site performance and trading, proactively identifying risks and opportunities * Produce and analyse daily, weekly, and monthly performance reports * Use data and insights to optimise assortment, merchandising, and customer journey * Lead A/B testing, personalisation, and experimentation initiatives * Ensure a consistent, high-quality customer experience across all digital touchpoints * Support omni-channel and international e-commerce growth initiatives * Manage product listings and performance across third-party marketplaces * Partner with logistics and operations teams to ensure smooth fulfilment and returns * Work closely with Digital Marketing to align campaigns, content, and site experience * Oversee SEO best practices across site content and product pages * Act as the central point of contact across cross-functional teams * Manage external agencies, developers, and technology partners * Monitor industry trends, competitors, and emerging technologies * Ensure compliance with accessibility and digital standards * Present performance insights and recommendations to stakeholders Requirements * Proven e-commerce experience within a fast-paced retail or DTC environment