[Hiring] Amazon & Walmart Ads Manager @Direct Digital LLC

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Role Description

We are looking for a data-driven, strategic, and hands-on Amazon & Walmart Ads Manager to lead the planning, execution, and optimization of advertising initiatives across both Amazon and Walmart’s retail media platforms. This role is critical to scaling our collagen product line and expanding overall brand presence through Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP and Walmart Connect campaigns.

As the in-house expert for Amazon and Walmart advertising, you will partner cross-functionally with performance marketing, creative, and e-commerce teams to develop high-performing strategies, execute at scale, and deliver measurable ROI.

Key Responsibilities

• Own end-to-end management of Amazon ad campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Lead Walmart Connect advertising, including Sponsored Products, Sponsored Brands, and Display campaigns.
• Develop media strategies and test plans tailored to drive awareness, traffic, and conversions across multiple product lines on both platforms.
• Establish and optimize full-funnel campaign structures to maximize performance and efficiency.
• Monitor key metrics including ACOS, ROAS, TACoS, CTR, and conversion rates for both Amazon and Walmart to identify optimization opportunities.
• Implement data-backed A/B tests (e.g., bid strategies, targeting types, creatives) and iterate based on results.
• Create weekly/monthly reporting dashboards and actionable insights for internal stakeholders covering both retail media channels.
• Partner with the creative team to brief and iterate on high-performing ad creatives for different ad types and formats.
• Work closely with e-commerce and retail teams to align advertising strategies with inventory, promotions, and pricing across marketplaces.
• Stay informed on Amazon and Walmart platform updates, policy changes, and competitor trends.
• Leverage tools such as Amazon Ads Console, Amazon DSP, Amazon Marketing Cloud (AMC), Walmart Connect, and third-party platforms like Perpetua, Quartile, or Pacvue for campaign management and insights.

Qualifications

• 5–7 years of hands-on experience managing Amazon Ads and at least 2 years managing Walmart Connect campaigns.
• Demonstrated success managing both PPC (Sponsored Products/Brands) and programmatic display campaigns across multiple marketplaces.
• Proven track record of driving profitable growth (ROAS and TACoS-focused).
• Expertise in analytics and data manipulation using Excel, Google Sheets, or similar tools.
• Deep knowledge of Amazon Ads Console, Amazon Marketing Cloud (AMC), Walmart Connect, and programmatic ad buying tools.

Preferred Skills

• Experience in a DTC or CPG brand environment is strongly preferred.
• Familiarity with collagen or health & wellness products is a plus.
• Strong communication skills with the ability to present complex data in a clear, actionable way.

Compensation & Benefits

• Performance-based annual bonus eligibility.
• Health, dental, vision, 401(k) match, unlimited PTO, remote flexibility, wellness stipend, and access to Ancient Nutrition products.