Position Overview

We are seeking a detail-oriented and strategic Manager of Marketing Operations to oversee the operational management and optimization of our marketing initiatives. Reporting to our Sr. Director of GTM Operations, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions. The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies.

Key Responsibilities

Operations Management

Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.

Data Analysis, Reporting & Governance

Gather reporting requirements and work with the necessary team to deliver the needed dashboards and reports on marketing performance and KPIs.
Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
Prepare and present regular reports on marketing performance and ROI to stakeholders.
Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.
Analyze and provide feedback and insights on lead quality and funnel impact.
Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.
Manage list analysis and import process between sales and marketing to ensure our database is kept up-to-date, clean, and compliant.

Budget Management

Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance, and marketing leadership stakeholders, maintaining a consistent format, maintaining overall budget adherence, tracking expenditures, and ensuring alignment with strategic priorities.
Identify cost-saving opportunities and optimize resource allocation.

Lead Management

In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.
Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.

Project Management

Coordinate cross-functional teams to ensure timely delivery of projects.
Oversee management of third-party marketing operations firm team

Collaboration & Communication

Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.
Liaise with external vendors and partners to enhance marketing efforts and initiatives.

Qualifications

Minimum

Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year experience in a related field; or 10 years' experience in a related field
1+ year of experience in management or lead role
Experience collaborating with Sales, Sales Operations or Cross-functional teams
Proficiency in CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics).
Proficiency in data analysis tools (PowerBI), with the ability to interpret metrics and create actionable insights.
Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.

Preferred Skills

Experience with budgeting and financial analysis.
Familiarity with digital marketing channels, including SEO, PPC, and social media.
Knowledge of data privacy regulations and best practices.
Experience working within an MSP, Cloud Computing, or Technology company

USD 87,200.00 - 130,800.00 per year

Compensation

Compensation includes a base salary of $87,200.00 - $130,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

Qualifications

The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies
Bachelor's degree in a related discipline and 6 years' experience in a related field
The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year experience in a related field; or 10 years' experience in a related field
1+ year of experience in management or lead role
Experience collaborating with Sales, Sales Operations or Cross-functional teams
Proficiency in CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics)
Proficiency in data analysis tools (PowerBI), with the ability to interpret metrics and create actionable insights
Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship

Benefits

USD 87,200.00 - 130,800.00 per year
Compensation includes a base salary of $87,200.00 - $130,800.00
The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities
Position may be eligible for additional compensation that may include an incentive program
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members
Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave

Responsibilities

We are seeking a detail-oriented and strategic Manager of Marketing Operations to oversee the operational management and optimization of our marketing initiatives
Director of GTM Operations, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions
Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness
Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively
Gather reporting requirements and work with the necessary team to deliver the needed dashboards and reports on marketing performance and KPIs
Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness
Prepare and present regular reports on marketing performance and ROI to stakeholders
Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment
Analyze and provide feedback and insights on lead quality and funnel impact
Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date
Manage list analysis and import process between sales and marketing to ensure our database is kept up-to-date, clean, and compliant
Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance, and marketing leadership stakeholders, maintaining a consistent format, maintaining overall budget adherence, tracking expenditures, and ensuring alignment with strategic priorities
Identify cost-saving opportunities and optimize resource allocation
In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations
Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately
Coordinate cross-functional teams to ensure timely delivery of projects
Oversee management of third-party marketing operations firm team
Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices
Liaise with external vendors and partners to enhance marketing efforts and initiatives

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Job Type