Email Marketing Specialist

Title: Email Marketing Specialist

State Role Title: Media Specialist II

Hiring Range: $55,000

Pay Band: 3

Agency: Virginia Museum of Fine Arts

Location: Virginia Museum of Fine Arts

Agency Website: https://www.vmfa.museum/

Recruitment Type: General Public - G

Job Duties

About Virginia Museum of Fine Arts

The Virginia Museum of Fine Arts in Richmond is one of the largest comprehensive art museums in the United States. VMFA’s growing encyclopedic collection houses more than 50,000 works of art spanning 6,000 years of world history.

Our holdings include the largest public collection of Fabergé outside of Russia, the finest collection of Art Nouveau outside of Paris and one of the nation’s finest collections of American art. VMFA is also home to important collections of Chinese art, English silver, French Impressionism, Postimpressionism, British sporting art, and modern and contemporary art, as well as renowned South Asian, Himalayan, and African art.

Recently named the 11th-best art museum in the United States by The Washington Post, VMFA is the only US art museum open 365 days a year with free general admission.

VMFA is a state-supported, privately endowed educational institution created for the benefit of the citizens of the Commonwealth of Virginia. Its purpose is to collect, preserve, exhibit, and interpret art, to encourage the study of the arts, and thus to enrich the lives of all.

We are currently seeking applications to join the Communications & Marketing Division as an Email Marketing Specialist.

The Email Marketing Specialist is responsible for managing the Virginia Museum of Fine Arts’ email marketing program, driving content development, execution, and performance analysis across all campaigns. Working with the Director of Marketing, this role uses email as a key channel to increase visitation, deepen audience engagement, and expand reach among a broader and more culturally diverse audience.

A strong storyteller, the Email Marketing Specialist crafts clear, compelling copy that motivates audiences and delivers measurable results. The position works collaboratively across departments including Visitor Services, Membership, Advancement, and the VMFA Shop to produce successful multi-channel campaigns, prioritizing emails based on overall organizational strategy and goals. The ideal candidate is creative, highly collaborative, data-informed, skilled at project management, and well-versed in email marketing best practices.

This position may be eligible for hybrid telework opportunities; availability, hours, and duration will be in accordance with the Commonwealth’s Teleworking policy on a case-by-case basis.

Minimum Qualifications

● Strong storyteller with demonstrated experience in marketing copywriting.

● Demonstrated in-depth experience with management of constituent relationship databases and email marketing platforms. Experience with MailChimp is highly desirable but not required.

● Analytic and problem-solving skills, including issue identification and prioritization.

● Proven data-analysis skills, including experience with test design, customer segmentation, and interpreting results.

● Experience successfully managing key internal stakeholders and relationships. Proven ability to collaborate across divisions to implement processes and achieve results.

● Ability to prioritize, multi-task efficiently, and respond to a high volume of ongoing requests in a timely fashion. Ability to adapt and be flexible in a dynamic work environment.

● Entrepreneurial spirit and skill set a plus.

● HTML/CSS email coding experience.

● Familiarity with project management tools such as Asana is a plus.

● Proven ability to continually develop skills related to use of rapidly changing technology and communications best practices.

● At least 3-5 years of professional experience, particularly in a geographically dispersed nonprofit. Proven understanding of digital marketing principles, including email marketing.

Additional Considerations

Knowledge, Skills, Abilities and/or Competencies typically obtained through the completion of an academic curriculum or program in English, Communications, Marketing, Public Relations or equivalent level of practical experience.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

The selected candidate must pass a criminal history background check.

All applicants must submit an online application. This position will close at 11:55 pm on the designated closing date listed at the top of this posting on Jobs.Virginia.gov.

Please provide three professional references, including their full name, phone number, and email address. References should be able to speak to your qualifications for the position and may be included in your resume or cover letter or attached separately in the portal’s "other" field.

VMFA is a Virginia Values Veterans (V3) Certified Employer. Diverse and inclusive hiring practices are at the heart of what we do at the Virginia Museum of Fine Arts.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. Virginia Museum of Fine Arts uses the E-Verify system to confirm identity and work authorization.

Contact Information

Name: VMFA Human Resources Services

Phone: For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account. We do not provide application status updates via phone.

Email: [email protected] for recruitment related questions. Emailed applications, resumes, or cover letters will not be accepted. For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account.

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.