SEO & Content Marketing Specialist (Remote in Canada)

📍 Job Overview

Job Title: SEO & Content Marketing Specialist (Remote in Canada)

Company: Cloudcure

Location: Ontario, Canada

Job Type: Full-time, Remote

Category: Digital Marketing, Growth Marketing

Date Posted: 2026-02-09

Experience Level: Mid-level (2-5 years)

Remote Status: Remote (Canada)

🚀 Role Summary

• Drive Cloudcure's organic growth strategy by owning SEO and content marketing efforts.
• Create high-quality, compliant, and high-performing content that ranks, converts, and builds trust across Cloudcure's platforms.
• Collaborate cross-functionally with tech, product, and clinical teams to translate complex healthcare topics into clear, user-friendly language.
• Leverage AI tools responsibly to scale content creation and optimization, and structure content for AI-driven search and semantic search.

📝 Enhancement Note: This role requires a strong blend of SEO, content writing, and AI search optimization skills, with a focus on healthcare and patient-centered content.

📈 Primary Responsibilities

• Own Cloudcure's SEO strategy (on-page, content, and technical recommendations) to improve organic traffic, keyword rankings, and conversions.
• Conduct keyword research focused on healthcare, weight loss, and patient intent to inform content strategy and optimization.
• Write high-quality blog content optimized for SEO and readability, ensuring medical accuracy, compliance, and brand voice.
• Optimize existing website content and landing page copy to improve clarity, conversion flow, and SEO structure.
• Monitor performance using tools like Google Search Console, GA, Ahrefs, and SEMrush to identify trends, gaps, and optimization opportunities.
• Maintain content quality, consistency, and brand tone by identifying content gaps, proposing new topic opportunities, and ensuring all published content follows healthcare marketing best practices.

📝 Enhancement Note: Success in this role will be measured by increased organic traffic, high-quality blog content that educates and converts, clear and compelling landing pages, and Cloudcure content showing up in AI-generated answers and search summaries.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. Relevant coursework or certifications in SEO, content marketing, or digital marketing is a plus.

Experience: 3+ years of experience in SEO, content marketing, or growth marketing, with a strong focus on writing SEO-optimized blog and website content.

Required Skills

• Proven experience in on-page SEO and keyword intent.
• Excellent written English with strong editing skills.
• Experience working with CMS platforms (WordPress, Webflow, or similar).
• Comfortable working cross-functionally with tech, product, and clinical teams.
• Strong understanding of healthcare, weight management, or regulated industries.
• Familiarity with AI content tools and prompt engineering.

Preferred Skills

• Experience creating ad or social media creatives.
• Understanding of CRO and landing page optimization.
• Experience with startups or high-growth companies.

📝 Enhancement Note: Candidates with a proven track record in SEO, content marketing, or growth marketing, along with a strong understanding of healthcare and AI-driven search, will be well-suited for this role.

📊 Campaign Portfolio & Results Requirements

Portfolio Essentials

• SEO Case Studies: Document successful SEO campaigns, including keyword research, on-page optimization, and performance improvements.
• Blog Content Samples: Showcase high-quality, SEO-optimized blog posts that demonstrate your ability to translate complex topics into clear, user-friendly language.
• Landing Page Copy: Provide examples of landing page copy that improves clarity, conversion flow, and SEO structure.

Campaign Documentation

• SEO Strategy: Outline your approach to SEO strategy, including on-page, content, and technical recommendations.
• Keyword Research Process: Detail your keyword research process, focusing on healthcare, weight loss, and patient intent.
• Content Optimization Methods: Explain your content optimization methods, including AI search optimization and semantic search.

📝 Enhancement Note: Your portfolio should demonstrate your ability to create high-quality, compliant, and high-performing content that ranks, converts, and builds trust. Include metrics and results analysis to showcase your impact on organic growth and conversions.

💵 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on experience and performance)

Benefits

• Competitive health, dental, and vision insurance.
• Flexible work schedule and remote work arrangement.
• Generous vacation and paid time off policy.
• Professional development opportunities and growth potential within the company.
• Employee stock options and equity compensation.

Working Hours: Full-time (40 hours/week), with flexible hours to accommodate team meetings and collaboration.

📝 Enhancement Note: The salary range for this role is based on market research for SEO and content marketing specialists in the Canadian healthcare industry, with adjustments for experience level and location. Benefits are tailored to support the well-being and growth of marketing professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare technology, with a focus on improving access to care through digital-first solutions.

Company Size: Medium-sized (50-250 employees), with a growing marketing team focused on organic growth and patient-centered outcomes.

Founded: 2018, with a mission to deliver patient-centered outcomes at scale through clinical expertise, data, and technology.

Team Structure

• Marketing Team: A cross-functional team consisting of SEO specialists, content creators, designers, and marketing strategists working together to drive organic growth and patient engagement.
• Reporting Structure: This role reports directly to the Director of Marketing, with close collaboration with clinical, product, and tech teams.
• Cross-Functional Collaboration: Regular collaboration with clinical, product, and tech teams to ensure content accuracy, compliance, and alignment with business objectives.

Methodology

• Research & Customer Insights: Conduct keyword research, analyze search trends, and gather patient insights to inform content strategy and optimization.
• Campaign Planning & Growth Strategies: Develop and execute SEO strategies that improve organic traffic, keyword rankings, and conversions.
• Testing & Optimization: Continuously monitor performance, conduct A/B testing, and optimize content to maximize results.

Company Website: Cloudcure

📝 Enhancement Note: Cloudcure's marketing team values collaboration, continuous learning, and a patient-centered approach to content creation. This role offers the opportunity to work closely with clinical and product teams to deliver high-quality, compliant, and high-performing content that drives organic growth and patient engagement.

📈 Career & Growth Analysis

Marketing Career Level: Mid-level (2-5 years of experience), with opportunities for growth and leadership within the marketing team.

Reporting Structure: This role reports directly to the Director of Marketing, with close collaboration with clinical, product, and tech teams. As the team grows, there may be opportunities for mentoring junior team members and contributing to marketing leadership decisions.

Marketing Impact: This role has a significant impact on Cloudcure's organic growth, patient engagement, and brand awareness. By creating high-quality, compliant, and high-performing content, the SEO & Content Marketing Specialist helps position Cloudcure as a trusted authority in healthcare, weight management, and preventative care.

Growth Opportunities

• Marketing Career Progression: With experience and performance, this role can lead to senior-level positions within the marketing team, such as Senior SEO Specialist or Marketing Manager.
• Skill Development: Gain experience in AI search optimization, semantic search, and healthcare content creation, expanding your skill set and marketability.
• Leadership Potential: As the marketing team grows, there may be opportunities to mentor junior team members and contribute to marketing leadership decisions.

📝 Enhancement Note: This role offers a unique opportunity to grow both personally and professionally within a dynamic and collaborative marketing team. By driving organic growth and patient engagement, the SEO & Content Marketing Specialist can make a significant impact on Cloudcure's success and expand their marketing skill set.

🌐 Work Environment

Office Type: Remote-first, with a flexible work schedule that accommodates team meetings and collaboration.

Office Location(s): Ontario, Canada (remote work arrangement)

Workspace Context

• Collaborative Environment: Regular team meetings, cross-functional collaboration, and open communication channels foster a supportive and innovative work environment.
• Marketing Tools & Technology: Utilize SEO tools (Ahrefs, SEMrush), content management systems (WordPress, Webflow), and AI content tools to create and optimize high-quality content.
• Marketing Team Interaction: Work closely with the marketing team, clinical teams, and product teams to ensure content accuracy, compliance, and alignment with business objectives.

Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate team meetings and collaboration, as well as personal and professional development opportunities.

📝 Enhancement Note: Cloudcure's remote-first work environment offers marketing professionals the flexibility to balance work and personal responsibilities while collaborating with a dynamic and supportive team.

📄 Application & Portfolio Review Process

Interview Process

• Initial Screening: A brief phone or video call to discuss your experience, skills, and career goals.
• Portfolio Review: A deep dive into your SEO case studies, blog content samples, and landing page copy to assess your content creation, optimization, and strategy skills.
• SEO Challenge: A hands-on SEO challenge or case study to evaluate your ability to conduct keyword research, optimize content, and analyze performance.
• Final Interview: A conversation with the Director of Marketing and other team members to discuss your fit within the marketing team and Cloudcure's company culture.

Portfolio Review Tips

• SEO Case Studies: Highlight successful SEO campaigns, including keyword research, on-page optimization, and performance improvements.
• Blog Content Samples: Showcase high-quality, SEO-optimized blog posts that demonstrate your ability to translate complex topics into clear, user-friendly language.
• Landing Page Copy: Provide examples of landing page copy that improves clarity, conversion flow, and SEO structure.
• AI Search Optimization: Demonstrate your understanding of AI-driven search and semantic search by including examples of content structured for featured snippets, FAQs, and AI-generated answers.

Challenge Preparation

• SEO Challenge: Familiarize yourself with Cloudcure's website and content, and be prepared to discuss your approach to SEO strategy, keyword research, and content optimization.
• Time Management: Practice time management skills to ensure you can complete the SEO challenge within the given time frame.
• Presentation Structure: Prepare a clear and concise presentation structure that outlines your approach, methodology, and results.

ATS Keywords: See the comprehensive list of marketing-relevant keywords for resume optimization, organized by category: marketing skills, tools, methodologies, soft skills, industry terms.

📝 Enhancement Note: To successfully navigate Cloudcure's application and portfolio review process, focus on demonstrating your SEO, content creation, and AI search optimization skills, as well as your ability to collaborate cross-functionally and create high-quality, compliant, and high-performing content.

🛠 Tools & Technology Stack

Primary Tools

• SEO Tools: Ahrefs, SEMrush, Google Search Console, GA, and other SEO tools to monitor performance, conduct keyword research, and optimize content.
• Content Management Systems: WordPress, Webflow, or similar platforms to create, edit, and publish content.
• AI Content Tools: AI-driven content creation and optimization tools to scale content production and improve performance.

Analytics & Attribution

• Analytics Tools: Google Analytics, Mixpanel, or other analytics tools to track user behavior, measure performance, and optimize content.
• Attribution Tools: Google Data Studio, Tableau, or other attribution tools to analyze campaign performance and measure ROI.

Campaign Management & Automation

• Campaign Management Tools: HubSpot, Marketo, or other campaign management tools to plan, execute, and optimize marketing campaigns.
• Automation Tools: Marketing automation tools like Marketo, Pardot, or HubSpot to streamline workflows, improve efficiency, and scale content production.

📝 Enhancement Note: Familiarize yourself with Cloudcure's technology stack, and be prepared to discuss your experience with SEO tools, content management systems, AI content tools, analytics tools, attribution tools, and campaign management tools during the interview process.

👥 Team Culture & Values

Marketing Values

• Patient-Centered: Create content that educates, engages, and empowers patients to take control of their health and well-being.
• Compliant: Ensure all content adheres to healthcare marketing regulations, medical accuracy, and brand guidelines.
• Innovative: Leverage AI tools and semantic search to scale content creation, optimize performance, and stay ahead of industry trends.
• Collaborative: Work closely with clinical, product, and tech teams to ensure content accuracy, compliance, and alignment with business objectives.

Collaboration Style

• Cross-Functional Collaboration: Regularly collaborate with clinical, product, and tech teams to ensure content accuracy, compliance, and alignment with business objectives.
• Content Review Culture: Establish a content review process that encourages feedback, iteration, and continuous improvement.
• Knowledge Sharing: Share best practices, tools, and techniques to enhance the marketing team's collective expertise and drive organic growth.

📝 Enhancement Note: Cloudcure's marketing team values a patient-centered approach to content creation, a commitment to compliance, and a collaborative work environment that fosters innovation and continuous learning.

⚡ Challenges & Growth Opportunities

Challenges

• Healthcare Content Complexity: Navigating the complex and ever-evolving landscape of healthcare content, regulations, and best practices.
• Mitigation Strategies: Stay up-to-date with industry trends, regulations, and best practices through continuous learning and collaboration with clinical and product teams.
• AI Search Optimization: Keeping up with the rapid evolution of AI-driven search, featured snippets, and semantic search.
• Adaptation Strategies: Regularly research and experiment with AI content tools, prompt engineering, and content structuring techniques to optimize performance.
• SEO Algorithm Changes: Staying informed about Google algorithm updates, AI search optimization trends, and their impact on Cloudcure's organic growth.
• Preparation Strategies: Monitor performance closely, conduct regular keyword research, and maintain a flexible approach to content optimization and strategy.

Learning & Development Opportunities

• Marketing Skill Advancement: Expand your marketing skill set by gaining experience in AI search optimization, semantic search, and healthcare content creation.
• Industry Conference & Certification Participation: Attend industry conferences, webinars, and workshops to stay informed about SEO trends, best practices, and emerging technologies.
• Marketing Mentorship & Leadership Development: Seek mentorship opportunities within Cloudcure's marketing team or industry professionals to develop your leadership skills and advance your marketing career.

📝 Enhancement Note: By embracing challenges and growth opportunities, the SEO & Content Marketing Specialist can drive Cloudcure's organic growth, patient engagement, and brand awareness while expanding their marketing skill set and advancing their career.

💡 Interview Preparation

Strategy Questions

• SEO Strategy & Methodology: Discuss your approach to SEO strategy, keyword research, and content optimization, with a focus on healthcare, weight loss, and patient intent.
• Collaboration & Stakeholder Management: Outline your experience working cross-functionally with clinical, product, and tech teams to ensure content accuracy, compliance, and alignment with business objectives.
• Problem-Solving & Growth Strategy: Describe your approach to identifying and addressing SEO challenges, optimizing content performance, and driving organic growth.

Company & Culture Questions

• Cloudcure's Marketing Culture: Research Cloudcure's marketing culture, values, and approach to patient-centered content creation, and discuss how your skills and experience align with the team's goals and objectives.
• Marketing Team Dynamics: Prepare for questions about your experience working in a remote, collaborative, and cross-functional marketing team environment, and discuss how you can contribute to Cloudcure's success.
• Marketing Impact Measurement: Be prepared to discuss your approach to measuring the impact of your SEO and content marketing efforts on Cloudcure's organic growth, patient engagement, and brand awareness.

Portfolio Presentation Strategy

• Campaign Case Study Structure: Organize your SEO case studies, blog content samples, and landing page copy examples using a clear and concise presentation structure that highlights your approach, methodology, and results.
• Metrics Presentation Techniques: Practice presenting metrics and results analysis using data visualization tools, charts, and graphs to effectively communicate your impact on organic growth and conversions.
• Interactive Demonstration: Prepare an interactive demonstration of your AI search optimization, semantic search, and content structuring techniques to showcase your ability to create high-quality, compliant, and high-performing content.

📝 Enhancement Note: To successfully navigate Cloudcure's interview process, focus on demonstrating your SEO, content creation, AI search optimization, and collaboration skills, as well as your understanding of Cloudcure's marketing culture, values, and patient-centered approach to content creation.

📌 Application Steps

To apply for this SEO & Content Marketing Specialist position at Cloudcure:

• Customize Your Portfolio: Tailor your SEO case studies, blog content samples, and landing page copy examples to highlight your skills, experience, and alignment with Cloudcure's marketing goals and objectives.
• Optimize Your Resume: Incorporate marketing-relevant keywords, achievements, and quantifiable results to demonstrate your impact on organic growth, patient engagement, and brand awareness.
• Prepare for Interviews: Practice presenting your portfolio, discussing your approach to SEO strategy, keyword research, and content optimization, and showcasing your ability to collaborate cross-functionally and create high-quality, compliant, and high-performing content.
• Research Cloudcure: Familiarize yourself with Cloudcure's marketing culture, values, and approach to patient-centered content creation, and prepare questions to ask during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and marketing industry-standard assumptions. All details should be verified directly with Cloudcure before making application decisions.