Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Media Manager’s mission is to strengthen Campari America's brand presence and influence the consumer journey across paid media channels, both traditional and digital, to maximize ROI through a diverse media mix and learning agenda/measurement plan.

The Media Manager is responsible for the development and execution of digital and traditional paid media initiatives (on behalf of total portfolio, with core focus on 6 priority brands – Aperol, Espolon, Grand Marnier, Wild Turkey, Courvoisier, Campari) through external agencies' support, ensuring consistency with industry best practices and overall global guidelines.

Key Responsibilities and Activities

Media Planning

In partnership with the media agency, develop a strategy fostering brand building and consumer reach on Paid Media, both digital, e.g., video/display, paid social, paid search, audio and traditional, e.g., television, OOH and Print
Propose paid media budget allocations for approval by Vice President, Marketing and Category Directors.
Brief media and digital agencies to develop brand media plans and oversee the planning, buying, and evaluation of media campaigns, inclusive of targeting/audience and channel analysis
Apply clear KPIs and campaign hygiene rules/standards, in line with global guidelines, with agencies, monitor performance and compliance on an ongoing basis, ensuring that these are upheld during the planning and execution phase
Convert learnings from ongoing campaign performance results into action plans for future campaigns, providing ongoing recommendations to agency partners as well as brand teams on how to adjust future marketing activations/budget setting
Stay up to date with the evolution of the media landscape, assessing new opportunities and defining media innovation initiatives with media agencies
Monitor on a monthly basis, our media placements adhere to DISCUS guidelines (i.e. minimum 74% of media impressions should target A21+)

Developing Channel & Data Activation Strategies

Oversee a data activation strategy across the portfolio, utilizing 1P-owned and 2P data (retail media, publisher etc.) within our brands’ audience targeting.
Develop U.S. portfolio SEM (search engine marketing), Video & Paid Social Media strategy & activation plans, from execution to reporting and learnings, in collaboration with Media Agency and Brand Teams.

Provide Support for the Senior Director

Strategy development of Campari America portfolio digital strategies & activations across paid and owned channels (including social and influencer marketing).
Establish & nurture relationships with external digital platforms and optimize paid opportunities for Campari with U.S. based industry titans (Meta, Google/YouTube, Trade Desk, Pinterest, Hulu, Spotify…etc.)
Manage local media and digital agency leads, in-line with U.S. & global agreement
Cross-channel campaign planning/management: coordinate with PR, digital engagement managers and e-commerce teams

Multi-Stakeholder Collaboration

Work in close partnership with category marketing brand teams and global media team for: briefs for global and regional brand campaign definitions and media strategy plans for global and regional brands provided by media agencies to allow for joint approval
Budget setting and agency briefing: collaborate with category marketing brand teams and digital engagement managers on briefs, budgets, reports, and results from analysis
Online "paid" content production/adaptation: coordinate with category marketing brand teams and Global House of Brands to align on paid media creative needs (e.g., content fit for platforms, vertical frames for mobile, video needs, local custom needs, beta test and learns) are being met to deliver on the intended media plan and partner test and learns

Experience Required

6+ years of experience in media or communication planning, including hands-on digital paid media activation experience using a mix of digital channels (paid social, paid search, programmatic, video/ display, retail media) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives
Prior Media Agency experience required
Experience managing a wide brand portfolio
Exposure to e-commerce and retail media networks (e.g.Walmart, Kroger, Instacart, Uber Eats)
Relevant experience in FMCG, with expertise in Spirits/Beverage is a plus
Ability to work in a fast-paced, dynamic team environment

Education / Professional Qualifications

Bachelor’s degree in Business Administration, Marketing or Communications
Digital Media certifications, nice to have

Skills

Full knowledge of the leading digital media platforms: e.g., Google Ads, Google Analytics, Google Campaign Manager / Ad servers, Facebook Business Manager, Programmatic DSPs, Data Platforms (e.g. LiveRamp), Ad verification tools like MOAT, Double Verify)
Skilled to pull and analyze data from the leading digital platforms, driving optimization of media campaigns across platforms
Experience in 1P/2P/3P audience activation planning & acquisition (e.g. lead generation)
Excellent agency or partner management skills
Be a thought leader in the digital, media, and marketing space, being up to date on the latest channels, buying methods, ad units
Excellent verbal, written communication, and presentation skills
Result-oriented with strong commitment and ownership towards goals or targets assigned
Entrepreneurial mindset and autonomy within a collaborative environment
Strong interpersonal, communication, and influencing skills

The expected base salary for this position ranges from $125,000 - $140,000. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.

Our commitment to Diversity & Inclusion

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

Qualifications

6+ years of experience in media or communication planning, including hands-on digital paid media activation experience using a mix of digital channels (paid social, paid search, programmatic, video/ display, retail media) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives
Prior Media Agency experience required
Experience managing a wide brand portfolio
Exposure to e-commerce and retail media networks (e.g.Walmart, Kroger, Instacart, Uber Eats)
Ability to work in a fast-paced, dynamic team environment
Bachelor’s degree in Business Administration, Marketing or Communications
Digital Media certifications, nice to have
Full knowledge of the leading digital media platforms: e.g., Google Ads, Google Analytics, Google Campaign Manager / Ad servers, Facebook Business Manager, Programmatic DSPs, Data Platforms (e.g. LiveRamp), Ad verification tools like MOAT, Double Verify)
Skilled to pull and analyze data from the leading digital platforms, driving optimization of media campaigns across platforms
Experience in 1P/2P/3P audience activation planning & acquisition (e.g. lead generation)
Excellent agency or partner management skills
Be a thought leader in the digital, media, and marketing space, being up to date on the latest channels, buying methods, ad units
Excellent verbal, written communication, and presentation skills
Result-oriented with strong commitment and ownership towards goals or targets assigned
Entrepreneurial mindset and autonomy within a collaborative environment
Strong interpersonal, communication, and influencing skills

Benefits

The expected base salary for this position ranges from $125,000 - $140,000
Salary offers are based on a wide range of factors and considerations
In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus

Responsibilities

The Media Manager’s mission is to strengthen Campari America's brand presence and influence the consumer journey across paid media channels, both traditional and digital, to maximize ROI through a diverse media mix and learning agenda/measurement plan
The Media Manager is responsible for the development and execution of digital and traditional paid media initiatives (on behalf of total portfolio, with core focus on 6 priority brands – Aperol, Espolon, Grand Marnier, Wild Turkey, Courvoisier, Campari) through external agencies' support, ensuring consistency with industry best practices and overall global guidelines
In partnership with the media agency, develop a strategy fostering brand building and consumer reach on Paid Media, both digital, e.g., video/display, paid social, paid search, audio and traditional, e.g., television, OOH and Print
Propose paid media budget allocations for approval by Vice President, Marketing and Category Directors
Brief media and digital agencies to develop brand media plans and oversee the planning, buying, and evaluation of media campaigns, inclusive of targeting/audience and channel analysis
Apply clear KPIs and campaign hygiene rules/standards, in line with global guidelines, with agencies, monitor performance and compliance on an ongoing basis, ensuring that these are upheld during the planning and execution phase
Convert learnings from ongoing campaign performance results into action plans for future campaigns, providing ongoing recommendations to agency partners as well as brand teams on how to adjust future marketing activations/budget setting
Stay up to date with the evolution of the media landscape, assessing new opportunities and defining media innovation initiatives with media agencies
Monitor on a monthly basis, our media placements adhere to DISCUS guidelines (i.e. minimum 74% of media impressions should target A21+)
Developing Channel & Data Activation Strategies:
Oversee a data activation strategy across the portfolio, utilizing 1P-owned and 2P data (retail media, publisher etc.) within our brands’ audience targeting
Develop U.S. portfolio SEM (search engine marketing), Video & Paid Social Media strategy & activation plans, from execution to reporting and learnings, in collaboration with Media Agency and Brand Teams
Provide Support for the Senior Director:
Strategy development of Campari America portfolio digital strategies & activations across paid and owned channels (including social and influencer marketing)
Establish & nurture relationships with external digital platforms and optimize paid opportunities for Campari with U.S. based industry titans (Meta, Google/YouTube, Trade Desk, Pinterest, Hulu, Spotify…etc.)
Manage local media and digital agency leads, in-line with U.S. & global agreement
Cross-channel campaign planning/management: coordinate with PR, digital engagement managers and e-commerce teams
Work in close partnership with category marketing brand teams and global media team for: briefs for global and regional brand campaign definitions and media strategy plans for global and regional brands provided by media agencies to allow for joint approval
Budget setting and agency briefing: collaborate with category marketing brand teams and digital engagement managers on briefs, budgets, reports, and results from analysis
Online "paid" content production/adaptation: coordinate with category marketing brand teams and Global House of Brands to align on paid media creative needs (e.g., content fit for platforms, vertical frames for mobile, video needs, local custom needs, beta test and learns) are being met to deliver on the intended media plan and partner test and learns

Media Manager

Job Type