Marketing Manager (Us & Canada)

**Akur8 is a young, dynamic, fast growing Insurtech scale-up that is transforming insurance pricing and reserving with transparent machine learning.**

Our SaaS platform leverages the power of transparent machine learning and predictive analytics to inject game-changing speed, performance and reliability into insurers’ pricing and reserving processes.

Powered by skilled R&D, Product & Actuarial teams we’ve developed unique AI algorithms that automate the insurance pricing and reserving in an unprecedented manner.

This results in a pricing solution that enables insurance companies to model risks 10 times faster with greater predictive power than traditional methods, whilst including next-generation reserving features, offering an end-to-end platform that anticipates and accounts for future claims.

• *Akur8 has already been selected**:
• **In CB Insights Top 50 World Insurtech Companies 2024**:
• **In Insurtech Global’s Top 100 AIFinTech list 2024**:
• **In Fintech Global’s Top 100 AIFinTech list 2024**:
• **In CNBC’s World Top 150 Insurtech Companies 2024**

With **41 nationalities** on our team and offices in 8 major global cities, Akur8’s solution is international by design, serving over 320 clients across 4 continents, and focusing on mature markets to drive faster growth.

To learn more about Akur8, and what we do, click here.

• *Akur8 is looking for a Marketing Manager for the US and Canadian market, to join our Marketing team to support our growth by taking full ownership of major marketing campaigns and initiatives.**

Akur8’s ambition is to become the global leader in insurance and reserving pricing, with the US and Canadian markets one of our top priorities. Our marketing efforts are directed towards becoming the top of mind reference in non-life insurance pricing.

To serve this objective, we are focused on continuing to grow our brand in the U.S. and Canada and increase Akur8’s presence and visibility within the insurance and reserving pricing community through marketing campaigns, industry events, thought leadership, media/PR, industry publications, partnerships, insurance and actuarial associations, and other marketing activities.

We are looking for a driven and creative Marketing Manager to help drive our marketing efforts within the U.S. and Canada and continue to build a strong brand presence in a competitive industry. As part of a dynamic global team, you’ll have the opportunity to shape and execute strategies that drive growth, generate high-quality leads, and support the adoption of our cutting-edge technology in the US and Canada. As a highly organized, proactive and driven individual, your role will be to oversee and manage the execution of these large-scale initiatives and events.

• *Key responsibilities include**:
• *Digital Marketing & Content Management**
• Manage Digital Marketing Campaigns: Lead the planning, execution, and management of Akur8’s digital marketing campaigns and initiatives specific to the U.S. and Canada.
• Oversee Multi-Channel Marketing: Coordinate and project-manage marketing initiatives across various channels to ensure cohesive and impactful campaigns.
• Content Creation & Localization: Develop and adapt targeted marketing and product content tailored for different channels, audiences, and the U.S. and Canadian market.
• Content Review & Optimization: Regularly review and refine existing and new content to maintain alignment with the tone and needs of the U.S. and Canadian market.
• *Media & Public Relations**
• Grow Media and PR Presence: Expand Akur8’s media and PR presence in the U.S. and Canada through press releases, news articles, ongoing content creation, and effective use of PR/media platforms.
• Identify Content Opportunities: Actively seek opportunities to create and distribute content in collaboration with external industry publications and actuarial organizations.
• *Social Media & Engagement**
• Social Media Management: Develop engaging social media content, maintain and update the global social media calendar, and manage content posting and tracking.
• Competitor Analysis: Monitor and track competitor activities to stay ahead of market trends and industry developments.
• *Event Management**
• Plan & Coordinate Events: Manage and coordinate events to grow the brand and support sales efforts, working closely with the sales team to select and review the most relevant events.
• Event Logistics & Execution: Handle event logistics, sponsorship package requirements, contract reviews with the internal legal team, procurement processes, setup and booth creation, presentation creation and coordination of participants and speakers.
• Merchandise & Content Coordination: Organize merchandise, print assets, booth giveaways, and content preparation for event booths.
• Onsite Event Management: Attend events across the U.S. and Canada and manage onsite presence, including booth setup and takedown, presentation and a/v requirements, and related logistics.
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