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43476139814 - Conversion Rate Optimization Specialist

Activate Talent

Conversion Rate Optimization (CRO) / A/B Testing Specialist

We are seeking for a highly analytical and creative Conversion Rate Optimization (CRO) Specialist with deep expertise in A/B testing, funnel optimization, and data-driven growth.

This role is critical to scaling performance across web and product experiences, directly impacting conversion rates on traffic volumes ranging from 10 million to 600 million+ visitors.

You will partner closely with developers, marketing, and product leaders to hypothesize, test, and implement winning experiments that drive measurable revenue growth and customer success outcomes.

Responsibilities

  • Own the CRO roadmap and testing strategy across website, product onboarding, and acquisition funnels.
  • Design, launch, and analyze A/B and multivariate tests to optimize conversion rates and reduce friction across the customer journey.
  • Collaborate with developers to implement tests and validate results in production environments.
  • Leverage analytics platforms and statistical models to identify drop-offs and prioritize highest-impact opportunities.
  • Build dashboards and reporting to monitor experiment performance and business impact.
  • Partner with CS, Growth, and CRO leadership to translate insights into actionable growth initiatives.
  • Ensure test velocity and learnings are continuously documented and shared across the organization.

Job Type

Job Type
Full Time
Location
Springfield, MA

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