43476139814 - Conversion Rate Optimization Specialist
Activate TalentConversion Rate Optimization (CRO) / A/B Testing Specialist
We are seeking for a highly analytical and creative Conversion Rate Optimization (CRO) Specialist with deep expertise in A/B testing, funnel optimization, and data-driven growth.
This role is critical to scaling performance across web and product experiences, directly impacting conversion rates on traffic volumes ranging from 10 million to 600 million+ visitors.
You will partner closely with developers, marketing, and product leaders to hypothesize, test, and implement winning experiments that drive measurable revenue growth and customer success outcomes.
Responsibilities
- Own the CRO roadmap and testing strategy across website, product onboarding, and acquisition funnels.
- Design, launch, and analyze A/B and multivariate tests to optimize conversion rates and reduce friction across the customer journey.
- Collaborate with developers to implement tests and validate results in production environments.
- Leverage analytics platforms and statistical models to identify drop-offs and prioritize highest-impact opportunities.
- Build dashboards and reporting to monitor experiment performance and business impact.
- Partner with CS, Growth, and CRO leadership to translate insights into actionable growth initiatives.
- Ensure test velocity and learnings are continuously documented and shared across the organization.
Job Type
- Job Type
- Full Time
- Location
- Springfield, MA
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