Digital Marketing Manager

Contract type

Full-Time

Location

Port Washington

,

NY

Specialty

Beauty

Salary

$110,000/year - $150,000/year

Remote

No

Reference

488486

Contact name

Brittany Morgan

Job description

A fast-growing beauty and personal care brand is looking for a strategic, detail-oriented Acquisition & Performance Marketing Manager to join its expanding eCommerce team. This role is central to driving brand visibility, engagement, and customer conversion across digital and select offline channels—all in service of a mission centered on creativity, self-expression, and product innovation in the nail care space.

In this role, you’ll lead the planning and hands-on execution of full-funnel media efforts—from campaign brief through launch, performance analysis, and ongoing optimization. Acting as the in-house performance media lead, you’ll ensure all paid marketing initiatives reflect the brand’s voice and hit KPIs. You’ll work cross-functionally with internal teams (creative, brand, eCommerce) and external partners (media vendors and agencies) to deliver high-performing campaigns.

Key Responsibilities

• Own strategy and execution for customer acquisition and paid media campaigns across a range of platforms including paid search, social, display, video, programmatic, affiliate, mobile, and CTV.
• Launch and scale media plans for new product collections and hero SKUs, ensuring consistency across paid channels, organic content, and social commerce.
• Lead the creative process for paid media, including brief writing, asset development, messaging guidance, and A/B testing.
• Continuously optimize performance marketing efforts by testing creative, audience targeting, and channel mix to improve key metrics such as CAC, ROAS, and new customer volume.
• Partner with analytics and web teams to refine conversion paths, ensure pixel tracking is accurate, and drive efficiency—especially in emerging social commerce platforms (e.g., TikTok Shop, Instagram Shop).
• Analyze results, synthesize key learnings, and report campaign performance with actionable insights and clear recommendations.
• Stay current with trends in digital media, consumer behavior, and the beauty space to inform strategies and maximize impact.

What We’re Looking For

Qualifications

Benefits

• $110,000/year - $150,000/year

Responsibilities

• This role is central to driving brand visibility, engagement, and customer conversion across digital and select offline channels—all in service of a mission centered on creativity, self-expression, and product innovation in the nail care space
• In this role, you’ll lead the planning and hands-on execution of full-funnel media efforts—from campaign brief through launch, performance analysis, and ongoing optimization
• Acting as the in-house performance media lead, you’ll ensure all paid marketing initiatives reflect the brand’s voice and hit KPIs
• You’ll work cross-functionally with internal teams (creative, brand, eCommerce) and external partners (media vendors and agencies) to deliver high-performing campaigns
• Own strategy and execution for customer acquisition and paid media campaigns across a range of platforms including paid search, social, display, video, programmatic, affiliate, mobile, and CTV
• Launch and scale media plans for new product collections and hero SKUs, ensuring consistency across paid channels, organic content, and social commerce
• Lead the creative process for paid media, including brief writing, asset development, messaging guidance, and A/B testing
• Continuously optimize performance marketing efforts by testing creative, audience targeting, and channel mix to improve key metrics such as CAC, ROAS, and new customer volume
• Partner with analytics and web teams to refine conversion paths, ensure pixel tracking is accurate, and drive efficiency—especially in emerging social commerce platforms (e.g., TikTok Shop, Instagram Shop)
• Analyze results, synthesize key learnings, and report campaign performance with actionable insights and clear recommendations
• Stay current with trends in digital media, consumer behavior, and the beauty space to inform strategies and maximize impact