(USA) Manager, Advanced Analytics - Marketing & Engagement

Position Summary...

What you'll do...Job Summary Walmart Imports (WI) is a rapidly growing logistics and fulfillment service designed to simplify cross-border importing and accelerate inventory flow into Walmart U.S. fulfillment centers. By streamlining international shipping and integrating with Walmart Fulfillment Services (WFS), WI enables faster replenishment, cost efficiency, and scalable growth for sellers and the broader Walmart ecosystem. As WI enters its next phase of growth acceleration, rigorous, scalable analytics will be critical to driving seller acquisition, onboarding, activation, engagement, and long-term retention. The Manager, Advanced Analytics – Marketing & Engagement will serve as the single-threaded analytics owner for seller lifecycle growth measurement. This role is responsible for defining KPI standards, establishing experimentation frameworks, and delivering executive-ready insights that directly inform marketing investment, product prioritization, and growth strategy. This is a high-impact individual contributor role that combines strategic influence, hands-on analytics, and end-to-end ownership. The ideal candidate

thrives in ambiguity, enjoys building analytical foundations from the ground up, and is passionate about using data and experimentation to drive measurable business outcomes at scale.

Key Responsibilities

Measurement Strategy & KPI Governance

• Own and evolve the measurement framework for seller lifecycle performance, including acquisition, onboarding, activation, engagement, retention, and lifetime value.
• Define and maintain canonical KPI definitions and metric standards across
• Marketing, Product Marketing, and Product teams.
• Ensure alignment between operational reporting, experimentation results, and executive-level performance dashboards.
• Serve as the subject matter expert on seller growth metrics and performance drivers.

Marketing & Growth Analytics

• Design and own performance measurement frameworks for marketing campaigns, seller engagement initiatives, and go-to-market programs.
• Quantify marketing effectiveness, incrementality, and return on investment across acquisition channels.
• Conduct funnel, cohort, and lifecycle analyses to identify friction points and prioritize growth opportunities.
• Develop scalable segmentation strategies to improve targeting, personalization, and long-term seller value.
• Provide structured recommendations that inform marketing budget allocation and growth investment decisions.
• Experimentation & Incrementality
• Design and evaluate randomized and quasi-experimental frameworks to measure causal impact of growth initiatives.
• Establish best practices for experiment governance, including hypothesis design, power analysis, guardrail metrics, and readout frameworks.
• Partner with cross-functional teams to prioritize high-impact experimentation aligned to business objectives.
• Ensure consistent interpretation and communication of experimental results to senior stakeholders.

Advanced Analytical Problem Solving

• Apply statistical and analytical methods to quantify drivers of seller acquisition, engagement, and retention.
• Translate complex, ambiguous business problems into structured analytical approaches.
• Partner with Data Science to define business requirements and evaluation frameworks for predictive modeling initiatives (e.g., LTV, churn risk,
• engagement scoring), while maintaining ownership of business interpretation and impact measurement.
• Identify data gaps and work with Engineering and Data teams to strengthen measurement infrastructure and data quality.

Executive Insights & Decision Support

• Develop executive-ready dashboards and structured narratives that provide transparency into growth performance and business health.
• Synthesize data across marketing platforms, seller systems, fulfillment metrics, and product usage to generate holistic insights.
• Influence strategic decision-making through clear quantification of tradeoffs, risk, and return.
• Manage analytics initiatives end-to-end, from problem framing to impact measurement.

Minimum Qualifications

• 5+ years of experience in marketing analytics, growth analytics, product analytics, or a related quantitative field.
• Strong proficiency in SQL and experience using Python or R for data analysis.
• Experience designing and evaluating A/B tests or structured experimentation frameworks.
• Experience analyzing acquisition, onboarding, activation, retention, or engagement performance metrics.
• Experience building dashboards and executive-facing reporting using BI tools (e.g., Tableau, Power BI, Looker).
• Demonstrated ability to translate complex analyses into clear, actionable business recommendations.
• Experience operating in cross-functional, matrixed environments with senior stakeholder exposure.

Preferred Qualifications

• Experience in eCommerce, marketplace, logistics, fulfillment, or platform- based business models.
• Experience analyzing marketplace or seller lifecycle performance metrics at scale.
• Strong understanding of marketing attribution, incrementality testing, and performance marketing analytics.
• Familiarity with CRM systems, digital marketing platforms, and marketplace data ecosystems.
• Experience partnering closely with Data Science teams on predictive modeling initiatives.
• Working knowledge of advanced statistical techniques such as regression, clustering, causal inference methods, or propensity modeling.
• Experience building or prototyping predictive models (e.g., LTV, churn, segmentation) using Python or R.
• Exposure to experimentation platforms, marketing mix modeling concepts, or large-scale data environments.
• Experience influencing Directors and senior stakeholders in high-growth or ambiguous environments.

Why This Role Matters

This role will shape how Walmart Imports measures and accelerates seller growth at scale. By establishing foundational measurement standards and driving experimentation rigor, this position will directly influence marketing investment decisions, seller experience optimization, and long-term business expansion. This is an opportunity to build the analytical backbone of a high-growth business within Walmart’s ecosystem — with visibility, ownership, and meaningful business impact.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Bentonville, Arkansas US-30008: The annual salary range for this position is $80,000.00 - $155,000.00

Bellevue, Washington US-11663: The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Finance, Accounting, Statistics, or related field and 2 years' experience in data analytics or related field OR 4 years'

experience in data analytics or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Certificate in business analytics, data mining, or statistical analysis

Masters: Business Administration, Masters: Information Systems, Masters: Statistics

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.