Paid Social Specialist

Careers

Paid Social Specialist

Office Location Portsmouth, NH

Years of Exp 2+ Years

Salary Range $55k - $95k+

Apply Now

Share

• Share on Twitter
• Share on Facebook
• Messenger
• Share on LinkedIn
• Share via Email

We’re on the hunt for a Paid Social Specialist to join our growing team of digital marketers.

Are you obsessed with fine-tuning campaigns to get the best performance? Do you love digging into data to find opportunities for optimization? Are you excited by the idea of working with a team of talented professionals who work hard for their clients (and have fun while doing it)?

Then you might be perfect for Vital — and Vital might be perfect for you.

Responsibilities

Here’s what you need to know

• Build, launch, and optimize highly targeted paid social campaigns across multiple channels.
• Own day-to-day campaign management, including budget allocation, pacing, audience targeting, bid strategies, creative testing, and ongoing optimization.
• Ensure campaigns are set up correctly from the start with rigorous QA.
• Monitor daily performance to proactively identify risks, inefficiencies, and opportunities for improvement.
• Analyze campaign performance data and translate it into clear, actionable insights and optimization recommendations.
• Partner with Paid Media Managers to support broader account strategy and long-term performance improvement.
• Collaborate with creative and analytics teams to align messaging, creative direction, measurement frameworks, and reporting.
• Maintain strong organization across multiple accounts, timelines, and deliverables.
• Stay up to date on the latest in the field and share ideas the team can test and scale.
• Participate in regular client calls, providing thoughtful updates on campaign performance, learnings, and next steps.
• Work with a team dedicated to client success in a collaborative, high-performing environment.

Skills & Requirements

• Have 2+ years of hands-on paid social experience, ideally in an agency environment.
• Have direct experience managing live campaigns in Meta Ads Manager and/or LinkedIn Campaign Manager.
• Possess a strong understanding of paid social fundamentals.
• Be comfortable with leveraging performance data to inform decisions, recommendations, and testing priorities.
• Possess a working knowledge of tracking concepts, such as UTMs, pixels, conversion events, and attribution basis.
• Have experience analyzing performance with tools such as Google Analytics and platform-native reporting dashboards.
• Be detail-oriented, with a strong sense of ownership over clean builds, accurate data, and reliable execution.
• Be able to manage multiple campaigns, accounts, and priorities in a fast-paced environment.
• Be a clear, thoughtful communicator who collaborates effectively with teammates across disciplines.

Bonus Points, But Not Required

• Meta Ads Certification
• LinkedIn Ads Certification
• TikTok Ads Certification
• Google Analytics Certification
• Experience managing campaigns on additional platforms (Pinterest, Reddit, etc.)
• Exposure to B2B paid social, demand gen, or lead-focused campaigns
• WordPress or CMS-driven website experience

Benefits

• Competitive salary
• Health benefits
• Simple IRA
• Flexible work from home schedule:
• Fluid workday hours (we just ask that you find time for 8 hours of work)
• Freedom to choose a hybrid WFH and/or in-office schedule
• Great perks — read all about ’em →

If this job opportunity sounds like you, let’s chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.

• Department Applying for...*

Choose one...Account, Traffic & Project ManagementContent Strategists & CopywritingDigital Marketing & SEOFinance & HRMarketing Associates & InternshipsMarketing CoordinatorsOffice & FacilitiesPaid Search & Paid SocialPhotography & VideographyUI/UX, Graphic & Visual DesignersWeb, eComm & Application Developers

• Position Applying for...*

Choose one...Account Manager, Maintenance & SupportAccount Director / StrategistAccount ManagerProject ManagerTraffic ManagereComm Account Manager

• Position Applying for...*

Choose one...Copywriter / Content Marketer

• Position Applying for...*

Choose one...Digital Marketing SpecialistDigital Marketing CoordinatorSEO AnalystDigital Marketing StrategistLink Building ManagerSenior MarTech Developer

• Position Applying for...*

Choose one...ControllerBookkeeper

• Position Applying for...*

Choose one...Marketing AssociateMarketing Internship

• Position Applying for...*

Choose one...Digital Marketing Coordinator

• Position Applying for...*

Choose one...Office Manager

• Position Applying for...*

Choose one...PPC SpecialistPaid Social Specialist

• Position Applying for...*

Choose one...Video Specialist

• Position Applying for...*

Choose one...Graphic Designer - ProductionVisual DesignerUI/UX Designer

• Position Applying for...*

Choose one...Support DeveloperDirector of Maintenance, Hosting, Dev-OpsSenior Web DeveloperFront End Web Developer

• Name* First Name Last Name
• Email*
• Website or Link (Optional)
• LinkedIn URL*
• Do you have a blog?*
• What topics/industries do you have experience writing for?*
• What content formats have you written? (Ex. social media posts, corporate blogs, websites, PPC ads, etc.)*
• This field is hidden when viewing the form Select Vital Office Location (Optional)
• Portsmouth, NH (Optional)
• Boston, MA (Optional)
• San Francisco, CA (Optional)
• Resume* You can upload multiple files into this field.

Drop files here or

Accepted file types: pdf, doc, docx, Max. file size: 5 MB.

• Cover Letter* You can upload multiple files into this field.

Drop files here or

Accepted file types: pdf, doc, docx, Max. file size: 5 MB.

• Other Files (Portfolio, etc) (Optional) You can upload multiple files into this field.

Drop files here or

Accepted file types: pdf, doc, docx, jpg, png, Max. file size: 10 MB.

• Salary Requirement*

Please Select$40k -$55k$55k-$65k$65k-$75k$75k-$85k$85k-$100k$100k-$115k$115k-$130k$130k+

• This field is hidden when viewing the form How'd You Find Us? (Optional)
• How'd You Find Us?*

Please SelectReferralLinkedInIndeedGlassdoorVital Site / DirectEmail / NewsletterSocial MediaGoogle / Web SearchOther

• Who Referred You? (Optional)
• Other (Optional)
• Your Message*
• * Yes, I’d Like to Receive Updates and Tips on Digital Marketing for My Business

Privacy Policy

We guarantee 100% privacy. Your information will not be shared. We'll treat your information with the utmost respect; we won't sell it, rent it or let it eat junk food.