Digital Advertising Specialist

Company Description

Vesta Properties is a premier integrated developer and builder with over 35 years of expertise. The company specializes in delivering award-winning homes across British Columbia and Alberta, with a focus on excellence in planning, design, and construction. To date, Vesta has developed more than 7,000 homes, enhancing communities throughout these regions. Known for its commitment to quality and innovation, Vesta remains a trusted name in residential real estate. For more information, visit https://vestaproperties.com

OVERVIEW

We’re looking for a Digital Advertising Specialist who takes ownership of their work and focuses on performance. This role is responsible for executing and optimizing digital advertising campaigns across Google, Meta, TikTok, and YouTube, with a focus on driving qualified leads and measurable results. You will also own our HubSpot CRM platform—managing campaigns, integrations, and training our sales & marketing team to use it effectively.

You will report directly to the Marketing Manager to support campaign execution and performance.

ABOUT THE ROLE

You are comfortable working directly in ad platforms and understand how campaigns perform across channels.

You don’t just launch campaigns—you monitor, adjust, test, and refine them. You look at results and ask: what’s working, what’s not, and what needs to change?

You’re organized, detail-oriented, and able to manage multiple campaigns while maintaining performance.

KEY RESPONSIBILITIES

Digital Advertising

• Execute and manage digital advertising campaigns across Google Ads (Search, Display, YouTube), Meta, and TikTok
• Optimize campaigns for lead quality, cost efficiency, and conversion performance
• Build and manage retargeting audiences and full-funnel campaign structures
• Write and test ad copy, headlines, and variations
• Collaborate and support development of ad assets
• Monitor campaign performance daily and make data-driven adjustments, identifying opportunities to scale and improve campaign results.
• Ensure proper tracking is in place (UTMs, conversion tracking, CRM integration)
• Support organic social media planning and posting as needed
• Report on performance with clear insights and recommended actions

Hubspot Ownership

• Own HubSpot end-to-end: platform configuration, integrations, and ongoing maintenance
• Build and manage email marketing campaigns and lead nurture workflows
• Manage lead flow, pipeline visibility, and CRM data integrity in HubSpot
• Train and support the sales team on HubSpot, ensuring they can manage contacts, track leads, and work their pipeline effectively
• Act as the internal HubSpot point of contact for troubleshooting, process improvements, and best practices
• Identify opportunities to better leverage HubSpot across marketing and sales workflows

WHAT WE'RE LOOKING FOR

• 2+ years experience managing digital advertising campaigns (Google, Meta, TikTok, X, required)
• Hands-on Hubspot experience, including campaigns, workflows, integrations, and CRM management
• Experience training or supporting non-technical team members on software or platforms
• Strong understanding of campaign structure, optimization, and performance metrics
• Experience working with budgets and scaling campaigns
• Comfortable working directly in platforms and making ongoing adjustments
• Analytical mindset with the ability to translate data into action
• Strong copy instincts for ads and testing variations
• Experience with GA4, conversion tracking, and attribution
• Strong understanding of tracking and analytics tools, including Google Tag Manager, Google Analytics, UTMs, and platform pixels
• Experience in home building, real estate, or development marketing is an asset

WHAT SETS YOU APART

• You take ownership and don’t wait to fix issues
• You can clearly explain what’s working, what isn’t, and why
• You care about results, not just activity
• You stay current with platform changes and test new approaches

WHAT SUCCESS LOOKS LIKE

• Consistent flow of qualified leads
• Improved cost per lead and conversion rates
• Campaigns that are actively managed and improving over time
• Sales team confidently using Hubspot with clean data and clear pipeline visibility
• Clear understanding of performance and next steps

WHY JOIN US?

At Vesta, you'll work closely with our in-house marketing team and have direct impact on how our communities are marketed across Alberta and BC. This role puts you at the centre of our digital marketing engine, owning paid campaigns, HubSpot, and the data that drives decisions across marketing and sales.

You'll have visibility into full-cycle project launches, work alongside sales teams on real campaigns, and see the direct connection between your work and results on the ground.

We offer competitive compensation, opportunities for professional growth, and 100% employer-paid group benefits following the probationary period.

This is a full-time, indefinite position based in our Calgary office.

HOW TO APPLY

If this role sounds like a good fit, we’d love to hear from you. Please submit your resume along with a short cover letter explaining why you’re the best person for this position and how your experience aligns with the role.

Please note: Salary will be based on experience, qualifications, and fit.

We thank all applicants for their interest; only those selected for an interview will be contacted.