SEO Specialist – Real Estate Website (On-Site & Off-Site Optimization)

DO NOT EMAIL, TEXT, WHATSAPP, OR MESSAGE OUTSIDE OF UPWORK TO INQUIRE OR APPLY FOR THIS POSITION. NO CANDIDATES APPLYING OUTSIDE OF UPWORK WILL BE CONSIDERED.

We are a growing real estate company seeking an experienced SEO Specialist to audit, strategize, and implement a comprehensive SEO plan for our website. Our goal is to increase organic traffic, improve search rankings, generate qualified leads, and strengthen our online authority in competitive markets.

We are looking for a results-driven SEO professional to conduct a full audit of our website’s on-site and off-site SEO performance and develop a clear, actionable strategy. This role includes both planning and hands-on implementation. The ideal candidate has experience working with real estate websites and understands SEO optimization, competitive markets, and lead generation strategies.

KEY RESPONSIBILITIES

1. Website Audit & Analysis

• Conduct a full technical SEO audit
• Evaluate site structure, speed, indexing, crawlability, and mobile performance
• Review current keyword rankings and organic traffic
• Analyze competitor SEO strategies

2. On-Site SEO Optimization

• Keyword research
• Optimize title tags, meta descriptions, headers, and internal linking
• Improve content structure and SEO formatting
• Recommend content updates and blog strategy

3. Off-Site SEO & Authority Building

• Develop and execute a backlink strategy
• Identify relevant directories, local citations, and real estate platforms
• Improve Google Business Profile optimization
• Implement local SEO strategies for geographic targeting

4. Strategy & Reporting

• Create a clear 3–6 month SEO roadmap
• Set measurable KPIs (traffic, rankings, leads, domain authority, etc.)
• Provide monthly performance reporting and recommendations

WHAT WE'RE LOOKING FOR

• Someone who doesn’t just audit, but builds and implements a plan
• Clear communicator who can explain strategy and results
• Long-term mindset with scalable growth strategies

QUALIFICATONS

• Excellent American English language skills, including strong written and verbal communication skills
• Proven track record of improving organic rankings and traffic
• Strong knowledge of Google Search Console, Google Analytics, and SEO tools
• Experience with technical SEO and backlink strategies
• SEO copywriting experience
• Ability to both strategize and execute
• Experience with real estate or service-based businesses preferred
• Strong communication and reporting skills