Online/Social Media Advertising Assistance

Social Media + Paid Ads Expert (Instagram, Facebook & Google Ads) – Performance Focused

We’re looking for a results-driven digital marketing specialist to manage and grow our online presence across Instagram, Facebook, and Google Ads.

This is not a “just post content” role — we need someone who understands lead generation, conversions, and ROI.

We own and operate service-based businesses (home services / local businesses), and the goal is simple:

• **Generate high-quality leads at a profitable cost***

Responsibilities

Manage and optimize Facebook & Instagram Ads (Meta Ads)

Set up and manage Google Ads (Search + Local campaigns preferred)

Create and test ad creatives (images, video, copy)

Build and optimize landing pages (if needed)

Track and report on performance metrics (CPL, CTR, ROAS, conversions)

Ongoing A/B testing and campaign optimization

Retargeting campaigns (very important)

Suggest and implement growth strategies

Requirements

Proven experience running paid ads for local/service businesses

Strong understanding of

Lead generation funnels

Conversion tracking (Google Tag, Meta Pixel, etc.)

Audience targeting + retargeting

Ability to show past results (screenshots or case studies required)

Clear communication and responsiveness

Bonus if you have experience with

Home services (plumbing, painting, etc.)

Local SEO

Landing page optimization

Compensation

Open to hourly or monthly retainer

Performance-based incentives available for strong results