Senior eCommerce Manager

Senior eCommerce Manager

Department: Marketing

Employment Type: Full Time

Location: Remote

Compensation: $125,000 - $130,000 / year

Description

At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.

The Senior eCommerce Manager is responsible for driving growth of Thorne’s eCommerce channel through the effective execution and continuous optimization of the digital experience, experimentation strategy, and content performance. This role supports performance metrics and manages initiatives that improve conversion and discoverability.

RESPONSIBILITIES

• Support eCommerce strategy and manage site operations to drive revenue growth and customer engagement on thorne.com, while owning the optimization roadmap across CRO, SEO/AEO and personalization, including experiment tracking and prioritization.
• Oversee content implementation, including new content, updates, product launches, and personalization, ensuring scalability, consistency, and brand alignment.
• Lead testing and optimization across core site pages landing experiences, and user flows (A/B testing and personalization).
• Drive SEO and AEO execution, including on-page optimization, internal linking, technical hygiene, and content structure, as well as ongoing monitoring of AEO visibility, prompt performance and emerging trends to inform optimization strategies.
• Partner cross-functionally to optimize how content is created and surfaced; ensure site functionality, UX, and enhancements align with best practices.
• Support the implementation and expansion of personalization capabilities across the site and other growth channels (CRM/email).
• Collect and synthesize site feedback (UI/UX, CRO, bugs) and insights from internal teams and external partners (agencies, technology providers), prioritizing opportunities for optimization and execution.
• Analyze site, user behavior, and search performance to identify opportunities and deliver data-driven recommendations.
• Stay informed on industry trends, competitive landscape, and emerging search/AI developments.

WHAT YOU NEED

• Minimum of 4–6 years of experience in eCommerce, digital marketing, or a related field
• Proven experience managing an eCommerce platform (e.g., Shopify, Salesforce Commerce Cloud, etc.)
• Strong experience with CRO, testing frameworks, and analytics tools
• Strong analytical skills with experience using tools like Google Analytics, Adobe Analytics, or similar
• Experience in content management systems (CMS) and personalization tools
• Comfort with evolving technology stacks and architectures; ability to adapt quickly to new tools, integrations, and platform changes
• Hands-on experience with SEO (on-page, technical, and content-driven strategies)
• Familiarity with AEO concepts and evolving LLM search paradigms (AI search, structured data)
• Ability to translate data into actionable insights and experiments
• Strong cross-functional leadership skills
• Balance of strategic thinking and hands-on execution

WHAT WE OFFER

• Competitive compensation
• 100% company-paid medical, dental, and vision insurance coverage for employees
• Company-paid short- and long-term disability insurance
• Company- paid life insurance
• 401k plan with employer matching contributions up to 4%
• Gym membership reimbursement
• Monthly allowance of Thorne supplements
• Paid time off, volunteer time off and holiday leave
• Training, professional development, and career growth opportunities