Senior Marketer

Description

Title: Sr. Marketer, Marketing Strategy

About the Demand Team

Thomson Reuters Demand Gen Team is dedicated to developing and implementing innovative and effective marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Corporates segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment.

We are seeking an experienced, digitally savvy, and data-driven leader for a Sr. Marketer, Corporates Marketing Strategy to drive robust and integrated marketing strategies across the US market. This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, sales leadership as well as across multiple marketing capabilities.

This role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and requires a self-motivated individual with effective communication skills.

About the Role In this contract opportunity, you will:

Understand the Corporate segments go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.

Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.

Assist with creation, planning and activation of innovative marketing strategies for the US segment, with strong focus on transforming campaigns that target buying groups, optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization.

Oversee multiple campaigns, ensuring alignment with marketing strategy, timely execution, and optimal, high-quality results, while guiding campaign planning teams as needed.

Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.

Qualifications

5+ years of experience in campaign planning, digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation

Proven ability to develop and implement marketing strategies and campaigns.

Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics

Excellent collaboration and communication skills with ability to work with cross-functional teams

Proficiency in marketing automation and reporting tools (e.g., Eloqua, Workfront, Tableau) and CRM systems (e.g., Salesforce)

Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization

ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems

BA/BS required

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

The pay range that the employer in good faith reasonably expects to pay for this position is $40-46/hr USD.

This posting is for an existing vacancy.

Our optional benefits can include medical, dental, vision and retirement benefits.

Applications will be accepted on an ongoing basis.

Tundra Technical Solutions (the operator of this Talent Community) is a global leader of contingent talent services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable