TikTok Shop & E-Commerce Lead

TikTok Shop & E-commerce Lead

Overview

We are looking for someone to own and scale our TikTok Shop and broader e-commerce ecosystem. This includes Shopify, TikTok Shop, Amazon, Walmart.com, Faire, and other e-commerce wholesale platforms.

This is a senior, execution-focused role. We are not looking for someone to learn TikTok on the job. You must come in as a TikTok expert with a proven track record of driving revenue, and then extend that expertise across other channels.

Responsibilities

• Own TikTok Shop end-to-end, including product listings, pricing, promotions, creator strategy, and storefront management
• Drive revenue through TikTok Shop via both organic content and paid ads
• Manage and scale creator and affiliate programs with a clear focus on sales, not just content output
• Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Ads, and other relevant channels
• Expand learnings from TikTok into Shopify, Amazon, Walmart.com, Faire, and wholesale platforms
• Optimize product listings across all platforms for conversion and discoverability
• Monitor and improve key metrics including conversion rate, AOV, CAC, and ROAS
• Identify opportunities for bundling, merchandising, and pricing optimization
• Manage inventory flow across channels to prevent stockouts and overages
• Analyze performance data and provide clear, actionable recommendations

Requirements

• Proven track record managing TikTok Shop with measurable revenue results
• Deep expertise in TikTok, including content strategy, creator management, affiliate programs, and paid ads
• Hands-on experience scaling TikTok Shop from early stage to meaningful revenue
• Experience managing at least one additional platform such as Amazon or Walmart Marketplace
• Strong performance marketing background with direct experience running paid ads
• Data-driven with the ability to make fast decisions and iterate quickly
• Comfortable operating in a fast-paced environment without established processes
• Strong ownership mentality with accountability for results

What Success Looks Like

• TikTok Shop becomes a meaningful and growing revenue channel
• Consistent improvement in ROAS, CAC, and conversion rates
• Reliable creator and affiliate engine that drives predictable sales
• Expansion of successful TikTok strategies into other e-commerce channels
• Clear reporting with insights that directly improve performance