Digital Marketing Strategist

Our client is looking for a creative and data-driven Digital Marketing Strategist to lead their marketing initiatives in Provo, Utah, US . This role is central to developing and executing comprehensive digital marketing campaigns designed to enhance brand visibility, drive customer acquisition, and foster engagement. The ideal candidate will have a proven track record in leveraging various digital channels to achieve measurable business outcomes and a keen understanding of market trends and consumer behavior.

Key Responsibilities

Develop and implement integrated digital marketing strategies across multiple platforms, including SEO, SEM, social media, email marketing, and content marketing. Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI. Conduct keyword research and implement SEO best practices to improve organic search rankings. Create engaging and compelling content for various digital channels, ensuring brand consistency. Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights. Identify target audiences and devise strategies to reach them effectively. Manage social media presence and engagement strategies. Collaborate with sales, product development, and design teams to align marketing efforts with business goals. Stay abreast of the latest digital marketing trends, tools, and technologies. Manage the digital marketing budget effectively. Develop and execute email marketing campaigns, including lead nurturing. Plan and oversee content creation for blogs, websites, and social media.

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field. 3-5 years of experience in digital marketing, with a focus on strategy development and campaign management. Proven experience with SEO, SEM, social media marketing, and email marketing. Proficiency in using digital analytics tools (e.g., Google Analytics, Adobe Analytics). Experience managing PPC campaigns and optimizing for performance. Strong understanding of content marketing principles and best practices. Excellent written and verbal communication skills. Ability to analyze data and translate insights into effective strategies. Strong project management and organizational skills. Familiarity with marketing automation platforms is a plus. Experience with A/B testing and conversion rate optimization. Creative thinking and problem-solving abilities.

This is a fantastic opportunity for a passionate marketer to make a significant impact. We offer a competitive compensation package and a stimulating work environment.