Video Ads Creative Strategist

• *About the Job**

Pawfy is one of America’s fastest growing direct-to-consumer pet brands and we are on a mission to become the biggest. We operate in the health and wellness e-commerce space where speed, creativity and performance matter. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do.

• *Location:**

Remote

• *Type:**

Full-time / Contractor

• *Start Date:**

ASAP

• *⚠️ All three items listed at the end are required for your application to be considered.**

We require examples of

• paid social ad concepts, scripts and performance creative*

. Organic-only portfolios will not be considered.

• *Role Overview**

We are looking for a Creative Strategist who naturally

• thinks in ads*

, understands social media behaviour, and can translate insights into high-performing video concepts. You should be confident in developing ideas that stop the scroll, communicate clearly, and drive measurable results.

This is a specialist position focused on

• *direct-response video advertising**

. It requires experience within paid social environments and the ability to take a concept from idea to execution. It is

• *not**

a social media management, general UGC creation, or media buying role.

You will be expected to

• Analyze products, audiences and insights to inform concepts
• Develop creative angles, hooks and storyboards
• Write clear briefs for creators, editors and scriptwriters
• Review and refine video content to ensure quality and performance alignment
• Interpret creative data and optimise concepts accordingly

Candidates should have a proven track record of ideating consistently, delivering high-output creative, and working with

• *paid social video assets**

.

Experience in direct-response advertising is

• *essential**

for success in this role.

• Key Responsibilities
• Creative Development
• Develop high-performing concepts based on psychology and product benefits.
• Generate new paid social ad ideas daily.
• Write structured creative briefs for creators, editors and scriptwriters.
• Quality & Performance*
• Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance.
• Own creative quality control before ads go live.
• Interpret creative results to improve and scale winning ideas.
• Cross-Functional Collaboration*
• Work with editors and copywriters to optimise cadence, storytelling and retention.
• Support testing roadmaps and creative strategy development.
• Requirements*
• Proven experience in
• *paid social advertising

(Meta-first).

• Portfolio with
• *ad concepts, hooks, scripts and winning creative**

.

• Strong understanding of direct-response frameworks and storytelling cadence.
• Able to analyse creative performance and translate insights into action.
• Strong copy instincts and detail orientation.
• Fast execution and high output capability.
• Independent thinker with endless ideas.
• Fluent English.

This role is

• *not suitable**

for candidates whose only experience is

• Social media management
• Organic content creation
• UGC without paid ads experience
• Community management
• Influencer content only
• Media buying only
• Why Work With Us*
• Fully remote
• Competitive compensation
• Creative freedom
• Zero micromanagement
• Fast-paced, ambitious environment
• Growth opportunities as we scale
• How to Apply*

To be considered, you must include

• *1️⃣ Your CV or LinkedIn
• *2️⃣ Your portfolio

showing

• Ad concepts
• Hook variations
• Scripts
• Creative strategy
• Examples of paid social work

3️⃣

• *Short written answer:**

“What is one ad you created that performed exceptionally well, and why did it work?”

• *⚠️ All three items are required for your application to be considered.**