Associate Marketing Manager – DTC

Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Associate Marketing Manager – DTC plays a key role in powering North America’s Direct‑to‑Consumer email and SMS programs, bringing campaigns to life with precision, creativity, and flawless execution. You’ll own end‑to‑end builds, drive rigorous quality assurance, and ensure every launch lands on time and on brand. This role thrives on organization, sharp project management, and the ability to juggle multiple priorities without missing a beat. Working closely with cross‑functional partners, you’ll help deliver standout customer experiences and high‑impact communications that fuel both business growth and brand loyalty.

MAJOR ACCOUNTABILITIES:

• Execute end‑to‑end email and SMS campaigns, including accurate builds, thorough QA, rendering validation, and on‑time deployment

• Own channel build execution (templates, modules, dynamic content, personalization) and ensure SMS messages meet best‑practice standards for formatting, tone, and customer experience

• Maintain and enforce email/SMS quality, accessibility, compliance, and governance standards, including consent, preference management, and unsubscribe/opt‑out functionality

• Manage segmentation and targeting across eCommerce and retail, ensuring accurate audiences and alignment with engagement, consent, and business goals

• Coordinate cross‑functionally to keep campaigns on track, provide clear status updates, identify risks, and manage multiple concurrent projects in a fast‑paced environment

REQUIREMENTS FOR SUCCESS:

• Bachelor’s degree in Business, Marketing, Communications, or related field, with 3–5 years of email/CRM marketing experience (SMS a plus)

• Proficiency with enterprise ESPs, basic HTML/SQL, and strong QA skills across devices and inboxes

• Solid grasp of email/SMS best practices, including deliverability, segmentation, compliance, accessibility, and responsive design

• Strong project management abilities using tools like JIRA or Asana; able to manage multiple priorities

• Advanced Excel/PowerPoint skills; detail‑oriented, analytical, and effective at documenting scalable processes

• Excellent communicator and cross‑functional collaborator with a proactive, problem‑solving mindset

Boston, MA Headquarters - (NB) Only Pay Range: $82,000.00 - $105,800.00 - $129,600.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.