Digital Marketing Executive (B2C Retail Content)

Location: West Dublin (Hybrid options available) All potential candidates should read through the following details of this job with care before making an application.

Package: €35k – €40k + 10% Bonus + Pension + Life Assurance Requirements: B2C Content, ideally in Retail, & Full Drivers Licence needed The Opportunity Drive the Digital Voice of a National Irish Brand. Are you a creative marketer who loves to get out from behind the desk? We are representing a well‑established Irish retail success story with a nationwide network of over 100+ stores.

The Role

Reporting to the Marketing Manager, you will lead the planning, execution, and optimisation of digital activity across a major national brand.

• - Content Creation: Produce engaging photography, graphics, and short‑form video (Reels/TikToks) that showcase products and store activity.
• Social Media Management: Own the end‑to‑end content calendar, scheduling, and community engagement across all brand channels.
• On‑the‑Road Storytelling: Travel nationwide to capture “real‑life” content—from staff expertise to local community projects and initiatives.
• Campaign Impact: Support national retail promotions and seasonal trading through email marketing and paid social activity.
• Collaboration: Work with local store owners and external partners to ensure all digital activity aligns with the brand’s identity and mission.

Requirements - - Road Ready: Full Irish Driving Licence is essential as the role involves travel to stores nationwide.

• Experience: 2–3 years in a Digital Marketing or Social Media role.
• Sector Savvy: Experience in Retail or Trade environment is a distinct advantage.
• Content Skills: A natural eye for engaging visuals and strong copywriting skills.

Experience with video editing tools is a plus.

• Education: Third‑level qualification in Marketing or a related discipline. Why Join?
• - Competitive Package: €35k–€40k DOE, plus a performance bonus of up to 10%.
• Future‑Proofing: 8% Company Pension contribution and Life Assurance.
• Work‑Life Balance: Incremental annual leave plus two additional company days. xlwxzce - Flexibility: Initially site‑based with Hybrid working options available following successful probation.