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Digital Marketing Campaign Specialist

Make-A-Wish Canada

Drive impactful digital marketing campaigns as a Digital Marketing Specialist. Support fundraising initiatives, develop audience-specific content, and optimize email performance in a hybrid work environment.

This full-time role, reporting to the Digital Marketing Manager, focuses on implementing and optimizing digital marketing strategies for fundraising. You’ll engage in end-to-end digital marketing efforts, ensuring best practices to enhance outreach and impact. You’ll play a vital role in developing compelling content, managing donor communications, and analyzing campaign performance.

Key Responsibilities

  • Develop and implement email marketing campaigns
  • Manage donor lists and ensure timely project completions
  • Produce SEO-rich content to enhance brand visibility
  • Analyze marketing performance and share insights
  • Ensure compliance with relevant marketing standards

Requirements

  • 3–4 years of digital marketing experience
  • Proficiency with Google Analytics/GA4
  • Strong writing skills focused on engagement
  • Experience with email campaigns and paid media
  • Education in marketing or related field

Utilize your skills in digital marketing to make a tangible impact on the lives of children with critical illnesses.

Job Type

Job Type
Full Time
Location
Ottawa, ON

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