Manager of Online Marketing Strategy

Oversee digital marketing strategies and initiatives as the Online Marketing Manager. Drive customer engagement and brand growth through effective management of social and paid media channels.

This role focuses on developing and executing comprehensive digital marketing plans. With over 5 years of experience, you will support brand teams in creating cohesive corporate digital channels, ensuring adherence to guidelines and consistency. You will also analyze performance metrics to inform strategic adjustments and foster continuous improvement.

Key Responsibilities

• Manage digital marketing campaigns and eCRM strategies
• Collaborate with teams for cohesive content marketing
• Ensure compliance with brand guidelines in digital initiatives
• Facilitate analysis and reporting of campaign effectiveness
• Lead website content management and SEO initiatives

Requirements

• 5+ years of experience in digital marketing roles
• Strong background in digital media and campaign management
• Expertise in Google Analytics and performance measurement
• Degree in Marketing or a related field
• Excellent presentation and communication skills

Utilize your strategic vision to optimize digital marketing initiatives, significantly enhancing brand engagement and customer retention.