Digital Coordinator

Summary

At the crossroads of fashion and sport, Lacoste creates and

liberates movement. Both universal and timeless, the brand transcends cultures

and generations, elevating the crocodile as a rally sign.

An iconic French brand present in nearly 100 countries,

Lacoste stand out for its unique know-how in each of its areas of expertise,

from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides

all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500

employees on the move to build the future. Committed to making equal

opportunities a reality and to revealing potential, the company brings together

talents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionate

people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the

Kooples (http://mf-brands.com/).

Job Description

We are seeking a highly organized and detail-oriented

Digital Coordinator to join our North America Digital team. This hybrid role

supports both digital marketing (Email, SMS, App, CRM) and digital

merchandising (product go live, catalog management, site QA), ensuring a

seamless and compelling customer experience across our ecommerce channels in

the US and Canada.

This is an excellent opportunity for someone early in their

digital career who wants hands-on exposure to multiple functions—marketing,

merchandising, analytics, and site operations. You’ll collaborate closely with

cross functional partners to launch products on time, execute marketing

campaigns, and support seasonal business objectives.

Key Responsibilities

Digital Merchandising

• Manage end-to-end product go-live using Salesforce Commerce

Cloud, ERP, and PIM systems, including product copy, imagery, categorization,

and attribution.

• Track and communicate weekly go live status to ensure timely

launches across US and Canada.

• Conduct daily site QA to validate product accuracy,

attribution, navigation, and sort/filter functionality.

• Maintain and curate product categories, support onsite

storytelling, and identify opportunities based on seasonal assortments and

competitive insights.

• Conduct weekly competitive analysis for digital

merchandising trends and opportunities.

CRM Marketing

• Assist with building, scheduling, and deploying email, SMS

and app campaigns, including promotional and automated messages.

• Coordinate with creative teams to ensure content aligns with

brand guidelines and campaign goals.

• Provide product links and merchandising support for email,

SMS and app campaigns.

Reporting & Analytics

• Track and report on email, SMS, and app performance (CTR,

conversions, etc.).

• Support product and merchandising reporting as needed.