E-Commerce Content Strategist

TOP 5 SKILLS REQUIRED

• Ability to analyze multiple artifacts to plan and implement a comprehensive and effective eCommerce marketing plan using multiple sources that drives sales volume, revenue, customer acquisitions, and customer retention/satisfaction.
• Highly collaborative across multiple teams to align on overall Digital plans and strategies
• Ability to apply advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects.
• Forward thinking mind-set with focus on growth through test and learn approach
• Demonstrates exceptional communication skills both verbal and written

JOB DESCRIPTION

Overall Purpose: Identifies and implements end to end marketing strategies and programs for new or existing products or services.

Key Roles and Responsibilities

• Plans and implements marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction.
• Collaborate with product management team to identify new marketing opportunities.
• Prepare marketing activity reports. Promotes customer awareness and field sales effectiveness through marketing communication projects.
• Consults with product management to assess program impact.
• Contributes to the development of new principles and concepts.
• Forecasts future marketing needs by applying advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects.
• Typically assigned long-range projects requiring diverse marketing theories and techniques.
• May require considerable working knowledge of other major areas and the skill to integrate and communicate that information.
• Considered an expert within the discipline.

Responsibilities and Day-to-Day View

Cross team collaboration, analytics, sales briefs, one list submissions, a/b testing.

Qualifications

• Previous experience in complex execution and analytics is ideal.
• MS Product Suite experience
• Experience in website analytics, specifically Adobe
• Previous E-Commerce experience, online business sales experience
• Cross-team Collaboration
• Previous experience in product execution
• Education: Typically requires a bachelors degree.
• Experience: Typically requires 6+ years of experience in similar area of responsibility.