SEO Specialist

Description

About Us

At Infinity Marketing we are growth-obsessed problem solvers who know great marketing moves the needle, and strong collaboration keeps it there. To our clients, we’re problem solvers, growth drivers, and brand advocates. To each other, we’re cheerleaders, sounding boards, and collaborators. We are a team of thinkers, connectors, and doers on a mission to make a difference for our clients. We believe in the power of collaboration — communicating without egos to cultivate momentum, unearth ideas, and foster meaningful relationships built on trust. We believe that great marketing propels business forward and great partners show you just how far you can go. Come be a part of the Infinity crew and see why we’re better together.

Our Purpose

We exist to drive growth through relationships that empower people to make a difference.

Our Values

Partnership - Teamwork is in our DNA. Every client is a partner, and every project is a shared journey toward something greater. We’ll always pursue a win-win, and we insist on mutual respect and empathy.

Integrity - Trust is earned through action, and we’re here to build lasting trust with our clients and each other. We stand by our word, we are boldly transparent, and we hold ourselves to high ethical standards.

Curiosity - Deep discovery drives serious progress. By asking thoughtful questions, exploring new ideas, and challenging assumptions, we uncover bold solutions to stay ahead of the curve — so you can, too.

Results - Achieving your goals is our goal too. From first consultation to final delivery, we set clear expectations, measure progress, and work relentlessly to drive performance and help your business grow.

Humility - Growth comes from listening, learning, and adapting. By owning our mistakes, embracing feedback, and serving others, we turn challenges into stronger relationships and better outcomes.

Position Summary

The SEO Specialist executes SEO, CRO, and AIO initiatives that drive measurable improvements in website visibility, user experience, and conversion across client engagements. In close partnership with the web performance team, this role is responsible for carrying optimization work forward through hands-on execution, implementation support, quality assurance, and consistent follow-through across multiple clients and deadlines.

The SEO Specialist is a highly organized, detail-oriented team member who is critical to turning strategy into completed work. This role contributes directly to technical SEO implementation, on-page optimization, content updates, CRO support, reporting, and AI search readiness, while also helping maintain clarity around timelines, priorities, and next steps. Success in this role requires strong execution skills, sound judgment, and the ability to recognize when to bring in other team members for added expertise, support, or capacity.

Benefits

• Health, dental, and vision insurance
• 401(k) with matching
• Hybrid + remote options
• Open PTO
• Cell Phone Stipend
• Professional development

Requirements

Position Responsibilities

• Execute SEO, CRO, and AIO initiatives across client engagements in alignment with defined strategies, priorities, and performance goals.
• Support the translation of optimization strategies into actionable tasks, deliverables, and timelines.
• Carry out hands-on implementation of SEO updates, including metadata, internal linking, content structure, redirects, schema, canonicals, XML sitemaps, and other foundational optimization elements.
• Support on-page optimization efforts by updating copy recommendations, headings, page structure, image optimization details, and internal linking opportunities.
• Assist with technical SEO implementation and validation, helping identify and resolve issues related to crawlability, indexation, site health, and search visibility.
• Support CRO initiatives through implementation assistance, QA, testing support, and validation of website changes and experimentation elements.
• Help execute AIO-related recommendations that improve visibility in AI-driven search and answer engines, including content structure, schema, entity clarity, and discoverability signals.
• Complete QA checks to ensure SEO, CRO, and AIO recommendations are implemented accurately and functioning as intended.
• Support website launches, redesigns, and migrations by helping manage and validate SEO requirements such as redirects, metadata, indexing controls, content structure, and tracking setup.
• Monitor implementation progress, missing inputs, or delivery risks that could affect deadlines or quality.
• Help keep multiple client projects organized by tracking tasks, timelines, dependencies, and next steps across active workstreams.
• Communicate status updates, implementation needs, and follow-up items clearly with web performance team members and cross-functional partners.
• Pull in other team members when additional expertise, support, or bandwidth is needed to complete work effectively.
• Support recurring reporting by gathering implementation updates, performance data, and execution insights tied to SEO, CRO, and AIO efforts.
• Contribute to documentation, workflow improvements, and process consistency that support scalable execution across the team.
• Apply team learnings on SEO, CRO, and AI-driven search through day-to-day work
• Perform other SEO, CRO, and web performance-related duties as assigned.

Essential Skills and Experience

• Associate or bachelor’s degree in marketing, communications, business, or related field.
• 2+ years of experience in SEO, digital marketing, website optimization, or related execution-focused work.
• Strong interest in SEO, CRO, and AI-driven search, with a desire to continue building hands-on expertise.
• Working knowledge of on-page SEO, technical SEO fundamentals, website structure, and content optimization best practices.
• Familiarity with CRO concepts such as user flow improvements, testing support, landing page optimization, and conversion-focused updates.
• Exposure to AI-driven search trends and optimization concepts such as structured content, schema, entity clarity, and answer-oriented discoverability.
• Experience using tools such as Google Search Console, GA4, Screaming Frog, Lighthouse, Clarity, and related SEO or analytics platforms.
• Experience working in CMS environments such as WordPress to implement or support website updates.
• Basic understanding of HTML, CSS, and JavaScript as they relate to SEO and website performance.
• Strong organizational skills with excellent attention to detail and follow-through.
• Ability to manage multiple clients, deadlines, and deliverables in a fast-paced environment.
• Clear communication skills and the ability to keep team members informed on status, blockers, and needs.
• Collaborative mindset with the judgment to work independently when appropriate and escalate when additional support is needed.
• Willingness to learn, adapt, and grow within a fast-moving web performance environment.
• Ability to validate work through QA and ensure implementation quality.

Infinity Marketing is a diverse organization that provides equal opportunity in employment and has a policy of zero tolerance against discrimination or harassment during employment on the grounds of race, color, religion, ethnicity, use of native language, national origin, sex, sexual orientation, marital status, disability, veteran status, age, genetic information, or any other status protected under applicable federal, state, or local laws. Infinity Marketing prohibits retaliation against an individual for engaging in activity protected under this policy and interfering with rights or privileges granted under anti-discrimination laws.

• Please be aware of scams – all official job postings and application procedures can be found exclusively on our careers page at https://recruiting.paylocity.com/recruiting/jobs/All/6acbc1c4-d421-4999-bfa3-8acff138c4ac/Infinity-Marketing-Solutions-Inc.