Marketing and Events Coordinator

We are The Grand Family!

We are seeking a dynamic and results driven Marketing and Events Coordinator to support development and execution of integrated marketings, sales, digital and event initiatives.

The successful candidate will play a key role in strengthening brand presence, supporting sales efforts, coordinating events and maintaining a strong digital footprint including ongoing website management across multiple platforms.

GRAS has an exciting opportunity for a Marketing and Events Coordinator

Key Responsibilities

Marketing & Brand Development

• Develop, create, and maintain marketing materials across multiple business lines (digital, print, and promotional assets)
• Ensure brand consistency across all channels and customer touchpoints
• Design and execute innovative marketing campaigns and promotional strategies
• Build and maintain communication templates for internal and external use
• Provide creative direction and input on design concepts
• Evaluate and enhance brand positioning to improve awareness and market impact

Website & Digital Management

• Maintain and update company websites, ensuring content is current, accurate, and on-brand
• Manage website content including landing pages, blogs, images, and promotional updates
• Monitor website performance, user experience, and functionality; recommend improvements
• Coordinate with internal teams or external vendors for technical updates
• Apply SEO best practices to improve visibility and search rankings
• Integrate marketing campaigns across digital platforms, including social media

Sales & Business Development Support

• Collaborate with sales and product teams to align marketing strategies with business goals
• Develop sales materials, presentations, and proposals
• Support targeted marketing initiatives to drive revenue and customer acquisition
• Assist with lead generation, campaign execution, and follow-up activities

Event Coordination

• Plan and execute internal events, promotions, and activations from concept to completion
• Support on-site event logistics, including setup and breakdown

Market Research & Strategy

• Conduct market research to identify target audiences, trends, and competitive insights
• Analyze customer segments and develop strategies tailored to specific market characteristics
• Participate in the development of overall marketing strategies with cross-functional teams

Performance Tracking & Process Improvement

• Track and analyze marketing initiatives, providing performance reports
• Evaluate existing marketing processes and recommend improvements and standardization opportunities
• Maintain and enhance the organization’s portfolio of marketing tools and resources

QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, or a related field
• 1-3 years of experience in a marketing and communications
• Experience in events, hospitality, gaming, or entertainment industries is considered an asset
• Experience with website content management systems (CMS) and basic web maintenance
• Understanding of SEO principles and digital marketing best practices
• Strong understanding of brand development and brand management principles
• Demonstrated ability to develop marketing strategies supported by research and creative execution
• Excellent written, verbal, and presentation skills
• Strong content creation, editing, and storytelling abilities
• Basic graphic design skills with a keen eye for visual presentation
• Highly organized with exceptional project management and multitasking abilities
• Self-motivated, energetic, and results-oriented with a collaborative mindset
• Proficiency in MS Office; experience with Adobe Acrobat, WordPress, Canva is an asset

WORKING ENVIRONMENT

• Ability to assist with event setup, including lifting and moving furniture and equipment when necessary
• A variable work schedule including evenings and weekends
• Collaborative team environment with Events & Experiences, Front and Back of House

COMPENSATION & BENEFITS

GRAS offers a competitive salary, benefits, and a Great Place to Work!

Salary Range: $60,000 – $70,000K

Who are we The Grand Family is made up of The Grand River Agricultural Society (GRAS), Grand River Raceway (GRRC), and The GrandWay Events Centre.

We are a dynamic hospitality, racin