E-Commerce Manager

Key Responsibilities

The E-commerce Manager is responsible for a variety of tasks aimed at optimizing the online business. Key responsibilities include:

• Developing and executing e-commerce strategy in alignment with overall business goals.
• Managing and updating the online store, ensuring that the layout, positioning, and offerings are aligned with customer behavior and preferences.
• Analyzing market trends and adapting strategies to compete with other brands in the industry effectively.
• Collaborating with IT and Marketing departments to integrate technologies that improve the online customer experience.
• Managing digital marketing campaigns across multiple channels to drive brand awareness and revenue.
• Monitoring website traffic and customer reviews to gauge responses to site updates, new product introductions, and other changes.
• Optimizing website search engine performance (SEO), ensuring that the site ranks high in relevant searches and attracts more visitors.
• Overseeing a team of professionals in charge of digital content, inventory, and customer service.
• Generating reports on e-commerce activity and performance, discussing the findings with senior management, and proposing new strategies to improve results.

Key Tasks and Duties

The day-to-day tasks of an E-commerce Manager involve various operational, managerial, and strategic duties:

• Coordinating with product development and supply chain teams to manage product listings, descriptions, and inventory levels.
• Employing data analytics tools to track and analyze website performance and customer engagement metrics.
• Supervising and training the e-commerce team, delegating tasks effectively, and ensuring high-quality customer service.
• Managing budgets and forecasting sales targets for online sales channels.
• Negotiating with vendors and service providers to secure advantageous terms for web-based tools and services.
• Ensuring compliance with legal regulations in online sales, including data protection laws.
• Staying updated with the latest developments in e-commerce technology and necessary skills to maintain competitive.

Education and Certification Requirements

Candidates for the position of E-commerce Manager are typically expected to possess the following educational background and certifications:

• Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field.
• Professional certifications in digital marketing, e-commerce, or project management, such as Certified E-commerce Professional (CEP) or Google Analytics Certification, can be advantageous.
• Proven experience of at least 3-5 years in e-commerce management or related field.
• Strong proficiency in using e-commerce platforms like Shopify, Magento, or WooCommerce.
• Excellent understanding of web design, web analysis, and SEO.
• Skills in CRM software and digital marketing tools and techniques are highly desirable.

An E-commerce Manager must be tech-savvy, adaptable, and insightful, with strong leadership qualities and the ability to think critically about digital shopping behaviors and trends. This role demands both creative and analytical capabilities to thrive in a fast-paced, continually evolving digital marketplace.

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule

• 8 hour shift

Experience

• Marketing: 1 year (Preferred)

Ability to Commute

• Pewaukee, WI 53072 (Preferred)

Work Location: In person