Expert PPC Digital Marketing Specialist

Job Summary

We are seeking a highly skilled and energetic Expert PPC Digital Marketing Specialist to lead our performance marketing initiatives across multiple digital platforms. In this role, you will develop, execute, and optimize pay-per-click (PPC) campaigns that drive targeted traffic, increase conversions, and maximize return on investment. Your expertise in digital advertising tools and analytics will empower our brand to reach new heights through innovative media buying strategies, precise keyword research, and data-driven decision making.

Join us to craft compelling campaigns that captivate audiences and deliver measurable results!

Duties

• Design, implement, and manage comprehensive PPC campaigns across platforms such as Google Ads, Bing Ads, Twitter Ads, Walmart Ads, and Facebook Advertising.
• Conduct detailed keyword research using SEO tools to identify high-impact search terms that align with campaign goals.
• Monitor campaign performance using Google Analytics, Google Tag Manager, and other web analytics tools to analyze traffic patterns and conversion metrics.
• Optimize campaigns through A/B testing, bid adjustments, ad copy refinement, and landing page improvements to enhance click-through rates and conversion rates.
• Manage media planning and media buying efforts to ensure effective budget allocation across channels while maximizing reach and engagement.
• Develop detailed reports on campaign performance, providing insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives and e-commerce initiatives.

Requirements

• Proven experience in performance marketing with a focus on PPC campaign management across multiple platforms including Google Ads, Bing Ads, Walmart Ads, Twitter Ads, and Facebook Advertising.
• Strong knowledge of SEM (Search Engine Marketing), SEO tools, web analytics (Google Analytics), and conversion optimization techniques.
• Expertise in media buying strategies such as affiliate marketing, media planning, and budget management to ensure cost-effective campaigns.
• Familiarity with advanced tools like DoubleClick (now part of Google Marketing Platform), Google AdWords (now Google Ads), Google Tag Manager, and SEO tools for comprehensive campaign tracking and analysis.
• Ability to perform detailed keyword research to identify opportunities for growth within competitive markets.
• Excellent communication skills with the ability to present insights clearly and collaborate effectively with team members.
• A proactive mindset with a passion for digital marketing trends, e-commerce growth strategies, and innovative advertising solutions. Join us as an Expert PPC Digital Marketing Specialist to drive impactful advertising campaigns that elevate brand visibility! Your expertise will help shape our digital presence while offering exciting opportunities for professional growth in the dynamic world of online marketing.

Pay: $50,493.48 - $120,000.00 per year

Work Location: In person