Performance Marketing Manager (Paid Media Focus)

Location: Vancouver (Hybrid)

Department: Creator Performance Partnerships (Strategic Partnerships)

Reports to: Chief Strategy Officer

Type: Full-Time

About Creator

Introducing Creator, a leading influencer marketing platform recognized for our rapid growth and innovation within the industry. Ranked as a momentum leader in G2, we connect brands, creators, and influencers through a platform designed to drive measurable performance outcomes.

Our technology powers campaigns for global brands like Oakley, Groupon, Fanatics, and Best Buy, helping them scale creator partnerships through data, automation, and performance-driven strategies.

Role Overview

We’re looking for a Performance Marketing Manager to drive paid media performance using creator and UGC content.

This is a client-facing role focused on planning, executing, and optimizing campaigns across social media platforms, with a strong emphasis on revenue outcomes. You will work across multiple client accounts, partnering closely with brands to leverage creator content and drive measurable growth through paid social.

This is a hands-on role for someone who thrives in a fast-paced environment, is comfortable managing client relationships, and is excited to operate at the intersection of paid media and the creator economy.

Key Responsibilities

• Own end-to-end execution and performance of paid social campaigns across social media platforms (e.g., Instagram, TikTok) for Creator’s clients, with a focus on driving revenue, ROAS, and customer acquisition
• Develop and present paid media strategies to clients, clearly outlining approach, expected outcomes, and performance insights
• Act as a strategic partner to clients, translating business goals into paid media strategies and execution plans that drive measurable results
• Leverage influencer and UGC content within paid media campaigns, continuously testing and optimizing creative performance
• Analyze campaign performance and translate data into actionable insights and clear recommendations for clients
• Manage multiple client accounts simultaneously, balancing priorities and maintaining strong attention to detail in a fast-paced environment
• Build and maintain strong client relationships through ongoing communication, performance reporting, and strategic guidance
• Lead client-facing discussions including performance reviews, campaign updates, and optimization recommendations
• Continuously test audiences, creative, and campaign structures to improve performance outcomes across client campaigns
• Edit and repurpose existing ad creative (image and video) to improve engagement and conversion performance
• Stay up to date with platform changes, emerging tools, and best practices in paid media and creator marketing
• Collaborate cross-functionally with internal teams to support campaign execution, tracking, and performance reporting for client accounts
• Support and train other team members on paid media best practices as needed

What You Bring

• 3–5+ years of experience in paid media, with hands-on execution across Meta and TikTok
• Strong understanding of performance marketing and experience optimizing campaigns toward revenue outcomes (ROAS, CPA, conversion)
• Experience working with influencer or UGC content in paid media campaigns
• Background in an agency environment or experience managing multiple clients at once
• Strong communication and client-facing experience, with the ability to build relationships and clearly explain performance insights
• Basic video and image editing skills, with the ability to repurpose and optimize existing ad creative for performance
• A tech-forward mindset with the ability to work with data, learn new tools quickly, and adapt in a fast-moving environment

Nice to Have

• Exposure to affiliate or partnership marketing, including familiarity with platforms such as Impact, CJ, Awin, or Rakuten
• Experience working with influencer-driven affiliate programs
• Familiarity with attribution tools, GA4, or campaign tracking frameworks

What we offer

• A competitive salary and benefits package (health, dental, and vision insurance)
• A vibrant, dog friendly office in downtown Vancouver with the flexibility of remote work 2 days per week
• An inclusive environment with a team of passionate and talented individuals
• Opportunities for personal and professional growth, with access to industry events and conferences
• A supportive company culture that values collaboration, innovation, and communication
• The opportunity to participate in the scaling up of a thriving company including the professional and personal upside that comes with it

Compensation

$75,000-$95,000 CAD base salary, plus bonus, ESOP, benefits, and growth opportunities

We’re building something fast-moving, data-obsessed, and creator-led. If you’re excited to push the edge of affiliate and performance media we’d love to talk.