Graphic Designer

The Graphic Designer will create visually compelling designs that support student recruitment and campus-wide marketing initiatives. This role is responsible for producing print and digital assets that align with the college’s brand standards and drive engagement across multiple channels. The Graphic Designer will collaborate closely with the Strategic Writer, Photographer/Videographer, and Digital Media Strategist to deliver high-quality creative for campaigns, social media, email, and web. Duties/Responsibilities Print & Collateral (40%) Design and maintain the admissions print suite, including: Travel Piece (Viewbook) and associated flyers Postcards and Mailers Financial aid and Scholarship flyers Acceptance Package Ensure all print materials adhere to brand guidelines and are optimized for recruitment. Digital & Social Media, Web, and Content Repurposing (50%) Create social media assets for Instagram, TikTok, Facebook, and LinkedIn. Design digital ads for paid campaigns (search, display, social). Develop icons and visual storytelling assets for web and email. Collaborate with Digital Media Strategist and Strategic Writer to design conversion-focused landing pages. Ensure visual consistency across program pages and enrollment site. Apply the Capture Once, Distribute Many (CODM) approach: Transform hero assets (videos, photos) into social graphics, ads, and email visuals. Brand Governance (10%) Maintain and update brand guidelines for typography, color, and imagery. Provide design support for campus partners while prioritizing enrollment-driven projects. Manage Brand Comply platform for licensed merchandise partners. Requirements Minimum Acceptable Education & Experience: Bachelor’s degree in Graphic Design, Visual Communications, or related field. 3+ years of experience in graphic design for marketing or higher education. Knowledge, Skills & Abilities: Creative Problem-Solving: Ability to translate strategic goals into compelling visuals. Collaboration: Works effectively with writers, videographers, and digital strategists. Attention to Detail: Ensures accuracy and consistency across all assets. Time Management: Handles multiple projects and deadlines in a fast-paced environment. Other Requirements: Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator). Experience designing for print and digital platforms. Familiarity with social media formats, responsive design, and accessibility standards. Successful portfolio demonstrating multi-channel design work Preferred Qualifications: Experience working in a higher education or non-profit environment. Applicant Instructions Applicants should be prepared to upload the following documents when applying online within the My Experience: Resume/CV section of the application: (Maximum of 5 Documents - If more than 5 documents are required, upload additional documents within the "Application Questions" section.) Resume/CV Cover Letter Contact Information for 3 Professional References portfolio of your graphic design work Applications that are missing any of the required items may not move forward for consideration. Additional uploaded documents not requested in the position announcement will not be reviewed. This position is part of the Keene State College Staff Association (KSCSA). Keene State College is located in the scenic Monadnock region of Southwest New Hampshire and is an affiliate of the University System of New Hampshire. Located approximately 2 hours from Boston or Hartford CT, and 4 hours from New York City, the region contains many opportunities to enjoy outdoor recreation, cultural events, and a strong sense of community. To learn more about Keene State College, the University System of New Hampshire, and the Keene community, please visit: https://www.keene.edu, https://www.usnh.edu/ or https://www.ci.keene.nh.us. EEO Statement The University System of New Hampshire is an Equal Opportunity/Equal Access employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status. Compensation Pay Range: $47,920.00 - $85,410.00 The pay range for this position is listed above. Actual offer will be based on skills, qualifications, experience, and internal equity, in addition to relevant business considerations. More information on benefits can be found here: USNH Employee Benefits | Human Resources Location: Keene Are you an employee of KSC, PSU, UNH or the system office? Apply internally within Workday through the Jobs Hub app. The University System of New Hampshire is the largest provider of postsecondary education in the Granite State. With approximately 30,000 enrolled students annually and more than 90,000 alumni living in state, the institutions of the University System - the University of New Hampshire - Durham, the University of New Hampshire School of Law, the University of New Hampshire at Manchester, Plymouth State University, and Keene State College - have a direct impact on hundreds of thousands of New Hampshire citizens every year.